How to Increase Conversion Rates with 14 Proven Methods
Posted: Wed Dec 04, 2024 6:51 am
How to improve your conversion rate is a question that most digital marketers have on their minds . You may be getting good traffic from your digital marketing channels – whether it’s paid advertising , organic advertising, SEO , email, or social media – but you’re still not converting enough visitors into customers. Since the average eCommerce conversion rate is between 1.84% and 3.71%, taking steps to improve it by just half a percentage point can be a huge win for an nepal b2b leads
online business . In this blog, I’ll share 14 ways to improve your conversion rate if you’re not happy with it. These are the steps that hundreds of our clients have taken to successfully improve their conversion rates. The steps are in chronological order and are divided into four key categories:
Define your strategy
Personalize your customers' journeys
Test, test and test again
Evaluate results, find new opportunities, revise strategy
If you want to convert more website visitors into email and SMS subscribers, check out our article on the 12 best lead generation tools on the market.
Contents hide
1 14 Ways to Increase Conversion on Your Website
2 Define your strategy
2.1 Set your goals
2.2 Analyze existing customer traffic routes
3 Personalize your customers' journeys
3.1 Improving user navigation
3.2 Embedding USP banners
3.3 Use customer reviews
3.4 Deploying Countdown Timers
3.5 Reduce Bounce Rates
3.6 Combating Cart Abandonment
4 Test, test, and test again
4.1 Incremental testing
4.2 A/B testing
4.3 A/B/n testing
5 Evaluate results, find new opportunities, revise strategy
5.1 Optimize your campaigns
5.2 Set up the most effective campaigns for 100% of your visitors
6 Are You Ready to Increase Your Conversion Rate?
7 Conversion Rate Questions and Answers
7.1 Related publications:
14 Ways to Increase Conversion on Your Website
Define Your Strategy (1-2): Clearly define your goals before you begin optimizing. Build the foundation of a conversion rate improvement strategy by following these important steps.
Personalize Your Customer Journeys (3-9): Once you’ve defined your goals, it’s time to add personalization campaigns to your website . Follow these 7 proven steps to convince potential customers to buy your product or service.
Test, test, test (10-12): You've added campaigns to your site — but how do you know they're working? Analyze the performance of your campaigns with 3 common eCommerce testing methods.
Evaluate Results, Identify New Opportunities, Revisit Strategy (13-14): The end of testing marks the beginning of a new cycle. Evaluate performance, identify areas for improvement, and continue to improve your site’s conversions with these last two tips.
Define your strategy
Set your goals
Before you take any steps to improve your website’s conversion rate, ask yourself: What does success look like? You’re reading this blog , so it’s obvious that you want to increase conversions and revenue — but how do you want to achieve that? Here are five common eCommerce conversion goals:
To gain deeper insights into your customers
Simplify site navigation
To maximize sales during promotional periods
To collect more potential clients
Increase your return on advertising spend ( ROAS )
With Yieldify's fully managed service, one of our industry experts will provide you with strategic advice to help you define your goals.
]
Analyze existing customer traffic routes
Analyzing your customer journey is a key step in improving your conversion rate. You need to dig into your customer data and conversion metrics to learn where your customers are buying and where they aren’t. By learning how your customers behave on your site, you can formulate hypotheses on how to improve your conversion rate. It’s easier to understand your customers by having a complete view of their journeys, which Yieldify offers with Sunburst charts. Sunburst goes beyond Google Analytics by providing a multi-directional view of the customer journey, helping you:
Understand how users navigate from one page to another
Define the looping behavior
Identify pages with high bounce rates
Identify your top conversion paths
Unlock 80% more data than Google Analytics
Made in Design analyzed their customer journey using a Yieldify Sunburst chart and realized that customers coming from PPC ads rarely converted. They created personalized campaigns specifically for PPC customers and increased conversions by 18%.
Personalize your customers' journeys
Social proof is a psychologically powerful marketing tool that appeals to our innate desire to belong to a tribe. When we see our friends, peers, and idols wearing trendy brands or using the latest technology , we have a natural desire to purchase these products. For e-commerce marketers looking to increase conversions, social proof is one of the key tactics that can help you do just that:
online business . In this blog, I’ll share 14 ways to improve your conversion rate if you’re not happy with it. These are the steps that hundreds of our clients have taken to successfully improve their conversion rates. The steps are in chronological order and are divided into four key categories:
Define your strategy
Personalize your customers' journeys
Test, test and test again
Evaluate results, find new opportunities, revise strategy
If you want to convert more website visitors into email and SMS subscribers, check out our article on the 12 best lead generation tools on the market.
Contents hide
1 14 Ways to Increase Conversion on Your Website
2 Define your strategy
2.1 Set your goals
2.2 Analyze existing customer traffic routes
3 Personalize your customers' journeys
3.1 Improving user navigation
3.2 Embedding USP banners
3.3 Use customer reviews
3.4 Deploying Countdown Timers
3.5 Reduce Bounce Rates
3.6 Combating Cart Abandonment
4 Test, test, and test again
4.1 Incremental testing
4.2 A/B testing
4.3 A/B/n testing
5 Evaluate results, find new opportunities, revise strategy
5.1 Optimize your campaigns
5.2 Set up the most effective campaigns for 100% of your visitors
6 Are You Ready to Increase Your Conversion Rate?
7 Conversion Rate Questions and Answers
7.1 Related publications:
14 Ways to Increase Conversion on Your Website
Define Your Strategy (1-2): Clearly define your goals before you begin optimizing. Build the foundation of a conversion rate improvement strategy by following these important steps.
Personalize Your Customer Journeys (3-9): Once you’ve defined your goals, it’s time to add personalization campaigns to your website . Follow these 7 proven steps to convince potential customers to buy your product or service.
Test, test, test (10-12): You've added campaigns to your site — but how do you know they're working? Analyze the performance of your campaigns with 3 common eCommerce testing methods.
Evaluate Results, Identify New Opportunities, Revisit Strategy (13-14): The end of testing marks the beginning of a new cycle. Evaluate performance, identify areas for improvement, and continue to improve your site’s conversions with these last two tips.
Define your strategy
Set your goals
Before you take any steps to improve your website’s conversion rate, ask yourself: What does success look like? You’re reading this blog , so it’s obvious that you want to increase conversions and revenue — but how do you want to achieve that? Here are five common eCommerce conversion goals:
To gain deeper insights into your customers
Simplify site navigation
To maximize sales during promotional periods
To collect more potential clients
Increase your return on advertising spend ( ROAS )
With Yieldify's fully managed service, one of our industry experts will provide you with strategic advice to help you define your goals.
]
Analyze existing customer traffic routes
Analyzing your customer journey is a key step in improving your conversion rate. You need to dig into your customer data and conversion metrics to learn where your customers are buying and where they aren’t. By learning how your customers behave on your site, you can formulate hypotheses on how to improve your conversion rate. It’s easier to understand your customers by having a complete view of their journeys, which Yieldify offers with Sunburst charts. Sunburst goes beyond Google Analytics by providing a multi-directional view of the customer journey, helping you:
Understand how users navigate from one page to another
Define the looping behavior
Identify pages with high bounce rates
Identify your top conversion paths
Unlock 80% more data than Google Analytics
Made in Design analyzed their customer journey using a Yieldify Sunburst chart and realized that customers coming from PPC ads rarely converted. They created personalized campaigns specifically for PPC customers and increased conversions by 18%.
Personalize your customers' journeys
Social proof is a psychologically powerful marketing tool that appeals to our innate desire to belong to a tribe. When we see our friends, peers, and idols wearing trendy brands or using the latest technology , we have a natural desire to purchase these products. For e-commerce marketers looking to increase conversions, social proof is one of the key tactics that can help you do just that: