Now the scope of advertising is limited
during a recession; more emphasis is paid on personalized marketing with tailored solutions that can be created for clients. Therefore, when some B2B businesses suffer during recession, kazakhstan telemarketing database others can take advantage of this situation to turn the situation in their favor.
Here are five top marketing strategies that B2B businesses can use during the recession to keep their businesses afloat.
Use Lead Management for Value Creation
During the recession, making purchase decisions take even longer than usual. If you identify a potential buyer, you need to classify where they are on the engagement scale in a buying process.
Strategies for B2B Marketers During
a Recession image Sales ProcessI was sent this chart a few years back and I have no clue who made it but I love it. If anyone knows who created, please let me know. I’d love to give them credit for it.The chart clearly shows your business process (sales process) and where the prospect is at (customer process) compared to your sales process. It is simply brilliant and valuable to understand your sales process better.
If you fail to identify this
a large majority of potential clients who are not yet in the sales-ready state can be lost. Since lead generation costs you, it is important that you do your best to retain every lead. Therefore, you should start managing leads right when they are in the early stages of the decision-making process to increase your chances of turning them into customers.
Focus More on Existing Clients
Acquiring new clients can be far more expensive than retaining those you already have. Since you have less money to spend, it is better to focus on your list of existing customers and build relationships based on partnerships with them.
Here are some simple ways to achieve this:
You can get started with lead nurturing campaigns
Offering new content and solutions to your existing clients
Socialize with them on Social Media
Create a Remarketing Campaign only targeting people who have visited your conversion page (not necessarily a client but a higher probability)
Provide a Free Analysis – sure it takes time to complete one but it shows value
The most important part every business needs to focus on is value. You need to show and most importantly, provide that value. If you can show that you are valuable, you have a better chance at staying on board.