Pay Attention to Your Landing Pages
Posted: Thu Sep 25, 2025 10:42 am
Maximizing the returns on your marketing and advertising investments is essential when recession is in swing. No matter what type of marketing campaign you are using, it has to be backed up by an effective landing page. A relevant landing page can effectively increase your chances of conversion by almost 48% or more. Therefore, it is important for B2B businesses to focus on their websites, especially if they are facing trouble due to recession.
Create relevant landing pages for your campaigns that are optimized for lead generation.
Make Content for Customers Who Are Ready to Buy
Customers who are just about to make a decision are more in need of good solutions, and you can provide them with these solutions using special content. You can create special jordan telemarketing database content or landing pages for clients who are looking for an actual solution instead of simply an overview.
This type of content can include:
Buying Checklists
How-to-Guides
Whitepapers
Offering it via your website or social media profile will also help you boast your knowledge and expertise on the matter. Going down this path will also allow you to track how your prospect is interacting with your site!
Have you checked out our Canadian Marketers 2014 Report?
Align Marketing and Sales
Before clients talk to your sales rep today, they look at your marketing content and gather as much information as they can about you. Make sure your sales reps are on the same page as your marketing content
if you don’t want to make your clients confused. If your efforts are not integrated, they will only create a bad impression on the clients, making them turn away to other sellers.Implementing these strategies will definitely help you thrive regardless of the recession.
Matt Goulart Matt Goulart on
the Web Matt Goulart on Facebook Matt Goulart on Twitter Matt Goulart on LinkedIn Matt Goulart on Google Plus Matt Goulart RSS FeedMatt Goulart is the founder of Ignite Digital, a Digital Marketing Agency. He has been featured in Forbes Magazine, Washington Times and several other publications. Through Ignite Digital, Matt works with Fortune 500 companies, advertising agencies from around the world and has helped
Create relevant landing pages for your campaigns that are optimized for lead generation.
Make Content for Customers Who Are Ready to Buy
Customers who are just about to make a decision are more in need of good solutions, and you can provide them with these solutions using special content. You can create special jordan telemarketing database content or landing pages for clients who are looking for an actual solution instead of simply an overview.
This type of content can include:
Buying Checklists
How-to-Guides
Whitepapers
Offering it via your website or social media profile will also help you boast your knowledge and expertise on the matter. Going down this path will also allow you to track how your prospect is interacting with your site!
Have you checked out our Canadian Marketers 2014 Report?
Align Marketing and Sales
Before clients talk to your sales rep today, they look at your marketing content and gather as much information as they can about you. Make sure your sales reps are on the same page as your marketing content
if you don’t want to make your clients confused. If your efforts are not integrated, they will only create a bad impression on the clients, making them turn away to other sellers.Implementing these strategies will definitely help you thrive regardless of the recession.
Matt Goulart Matt Goulart on
the Web Matt Goulart on Facebook Matt Goulart on Twitter Matt Goulart on LinkedIn Matt Goulart on Google Plus Matt Goulart RSS FeedMatt Goulart is the founder of Ignite Digital, a Digital Marketing Agency. He has been featured in Forbes Magazine, Washington Times and several other publications. Through Ignite Digital, Matt works with Fortune 500 companies, advertising agencies from around the world and has helped