Inbound marketing methodology is useful in any sector to reach and retain customers, but even more so in banking and insurance due to the needs of users.
In this article, we tell you everything you need to know to create an inbound marketing strategy if you work in the banking and insurance sector, as well as what you should take into account when designing the content marketing that composes it.
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Inbound marketing applied to the banking and insurance sector
How to create an inbound marketing strategy applied to the banking and insurance sector?
An inbound marketing strategy has 4 stages: acquisition, conversion, sale and loyalty. All of them, as we have said, will be based on the creation of different types of content that interest our target audience.
Inbound Marketing - Content Funnel
Keep in mind that there is still a great deal of mistrust and ignorance (due to a lack of financial education) on the part of the public towards financial products or services, so your content must be simple, accessible and you must succeed in gaining people's trust. In addition, in many countries and areas such as Spain and Latin America, money is seen as a taboo and is not usually discussed openly. Because of this, naturalness in all your content marketing will also be important.
