"If you know yourself and know your enemy, you will not be in danger even in a hundred battles."
This is a famous saying, so many of you may already know it. It means that if you are familiar with the circumstances of both your enemies and your allies, you will never lose a battle. This is a perfect phrase for modern B2B marketing analysis.
Marketing analysis is the activity of organizing information about the market, competitors, customer companies, and your own company, and using it to develop marketing strategies. If you can master all the information as Sun Tzu taught, you can come up with more effective marketing strategies.
However, there are many methods for marketing analysis, and you must choose the most appropriate method according to your needs. Therefore, in this article, we will explain the basic analytical methods in marketing in an easy-to-understand manner.
If you're someone who wants to get started on marketing analysis but doesn't know the specific methods, but feels it's too late to ask someone, then this is definitely something to use.
What is marketing analytics?
Let's start by explaining, "What is marketing in the first place?"
Marketing can be explained in simple terms as "creating a system, a product or service that sells." Every company develops products and services and sells them through various channels. The main method is sales, but there are limits to sales that are carried out by human hands and feet. If you increase the number of salesmen list of switzerland consumer email through human wave tactics, your sales will increase.
However, on the other hand, the labor costs and management costs of salesmen will also increase, so it is not so easy to say that profits will increase efficiently. Or, some of you may have already realized the disadvantages of increasing the number of salesmen and have come to this article to tackle marketing analysis.
The role of marketing is to break through these limitations, and the ideal of marketing is to create a system where products and services can be sold without relying on sales. Marketing analysis involves organizing information about the market, competitors, customer companies, and your own company in order to support marketing activities.
Why do we need marketing analytics?
In conclusion, the reason why marketing analysis is necessary for B2B is because "it is necessary to organize all information in order to understand potential demand."
For individual consumers, the reality is that there is very little latent demand because awareness of the problem and needs are connected like a single line. For example, the demand is obvious and simple, such as "I'm going to buy an air conditioner because it's hellishly hot inside the house in the summer." Since it is personal consumption, there is no complicated decision-making process involved.
On the other hand, the target companies of B2B require complex decision-making processes, and their concerns and needs are intricately intertwined, so the companies themselves often do not know "what they need." There are many issues to overcome, such as improving operations, improving management, and increasing sales, so there is a lot of potential demand.
In order to understand a company's potential demand, it is necessary to organize market information, competitor information, target company information, company's product and service information, as well as political and technological information. Organizing all information and understanding a company's potential demand is the reason why marketing analysis is necessary.
Seven major marketing analysis methods
Now that we have explained the importance of marketing analysis, we will move on to the topic of this article, which is the basic analysis methods. We will explain the following seven analysis methods.
