Inquiry forms are an important window of communication with customers.
However, if the form items and displays are difficult to understand, customers may hesitate to make inquiries.
By designing an effective inquiry form, you can increase the number of inquiries and build relationships with potential customers.
Improving input forms in this way is also known as EFO (Entry Form Optimization) , and is important in recent SEO, which emphasizes user-oriented experience.we will introduce 7 ways to increase the number of inquiries that
we have learned from our experience in improving and building websites
Increase your inquiries! 7 points
point
1. Keep your forms simple
Complicated forms can make customers italy b2b leads hesitate to contact you. Make sure to ask for the minimum amount
of information required. Basic information is generally a name, email address, and inquiry, but if you need additional information, you should clearly explain the reason so that customers will not hesitate to provide it.
2. Optimize your form placement
Place your contact form somewhere that is easy for customers to reach and naturally visible --
typically a link in the header/footer or sidebar, or even embedded directly on your service or product landing page.
3. Improved reliability
Website reliability is extremely important. By using HTTPS or an SSL certificate as a security measure and providing a link to your privacy policy, you can create an environment where users can provide information with peace of mind . This will reduce security concerns and lower the barrier to making inquiries.
4. Offer incentives
It is also effective to provide incentives to encourage inquiries
, such as offering a free consultation or a discount coupon to everyone who submits an inquiry. This adds value to submitting the form and helps build a lasting relationship with your customers.
5. Make your call to action clear
It is important to provide a clear and easy-to-understand call to action so that visitors who see the contact form can immediately understand what they should do . Use a visually eye-catching design for the submit button, and label it with a specific call to action, such as "Submit" or "Contact us now."
6. Make it mobile friendly
With many of your customers now using smartphones and tablets, it's essential that your contact form is mobile-friendly . Make sure each form field is the right size for a finger to tap, and make sure your design is easy for mobile users to use.
7. Feedback and Improvement
Regularly analyze the effectiveness of your contact form and identify areas for improvement. If your customers tend to abandon the form midway, find out why and make appropriate adjustments.
summary
Optimizing your contact form is an essential process for building relationships with potential customers and increasing the loyalty of existing customers.
By using an effective contact form, you can provide a better customer experience.
