From website to social channel personalized
Posted: Wed Dec 04, 2024 7:23 am
How to personalize the customer experience from the website to the social channel? Let's find out together how to improve your social campaigns with Blendee!
From personalizing content and product offers on the site, to sending targeted communications via email or push notifications or SMS, but not only: a user's experience involves an ever-increasing number of touchpoints, among which we certainly cannot forget social channels
.
From Facebook to Instagram, just to name the most popular social platforms, social channels are now an integral part of every company's marketing strategies and their strategic use basically concerns two crucial phases of the sales funnel. Here's what this article will cover:
the awareness list of antigua and barbuda consumer email phase which includes activities related to the acquisition of new traffic to your website
the action phase in which the activity of purchasing a product or booking or quoting a service is supported by remarketing campaigns
Facebook Leads Ads and Blendee : How to Personalize the Post-Campaign User Experience
In both phases, the contribution of marketing automation and artificial intelligence can be fundamental to create relevant customer experiences , but above all, to optimize and improve the performance of social ADS campaigns .
Brand awareness and lead acquisition: Blendee's contribution to your social campaigns
From personal information to data relating to browsing and purchasing behaviour: thanks to its nature as a Customer Data Platform , Blendee collects and normalizes a significant amount of data relating to users which, with the contribution of sophisticated artificial intelligence algorithms , can then be used for profiling and segmenting its users . All this translates into the possibility of creating effective on-site personalization marketing strategies but not only that: Blendee's advanced profiling and segmentation systems allow the creation of very detailed dynamic segments that can also be used outside the site itself.
From personalizing content and product offers on the site, to sending targeted communications via email or push notifications or SMS, but not only: a user's experience involves an ever-increasing number of touchpoints, among which we certainly cannot forget social channels
.
From Facebook to Instagram, just to name the most popular social platforms, social channels are now an integral part of every company's marketing strategies and their strategic use basically concerns two crucial phases of the sales funnel. Here's what this article will cover:
the awareness list of antigua and barbuda consumer email phase which includes activities related to the acquisition of new traffic to your website
the action phase in which the activity of purchasing a product or booking or quoting a service is supported by remarketing campaigns
Facebook Leads Ads and Blendee : How to Personalize the Post-Campaign User Experience
In both phases, the contribution of marketing automation and artificial intelligence can be fundamental to create relevant customer experiences , but above all, to optimize and improve the performance of social ADS campaigns .
Brand awareness and lead acquisition: Blendee's contribution to your social campaigns
From personal information to data relating to browsing and purchasing behaviour: thanks to its nature as a Customer Data Platform , Blendee collects and normalizes a significant amount of data relating to users which, with the contribution of sophisticated artificial intelligence algorithms , can then be used for profiling and segmenting its users . All this translates into the possibility of creating effective on-site personalization marketing strategies but not only that: Blendee's advanced profiling and segmentation systems allow the creation of very detailed dynamic segments that can also be used outside the site itself.