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Copywriting to improve conversion on Amazon: titles and bullets
How does Amazon rank products?
Amazon's algorithm works in a very different way than Google's, for example. Unlike Google's algorithm, Amazon's algorithm, called A9, is not designed to meet the user's search intent, but to sell more.
However, just like Google, Amazon takes into account the keywords and content that appears in the product information . When a customer performs a certain search on the platform by entering a keyword related to the product, the program detects these terms on different product pages and shows them to the user. In addition to this, there are many other factors that influence the position in which a product appears, later we will talk about them and give you the best advice to implement them. Why is it important to appear in the first positions on Amazon as a brand? Because, according to the data, 35% of users click on the first options that the search engine shows them and very few of them get to see the second page.
Elements of a product page on Amazon
Before we dive into the recommendations for implementing copywriting on your Amazon product pages and thus improving their positioning and conversion, it is important that you know the different parts that they contain and that, as a brand, you can edit.
Qualification
To create the titles of your product pages on belize phone number resource Amazon , you will have a total of 250 characters. We recommend that you make the most of this space, since the algorithm values the title a lot when classifying products . Also, keep in mind that this will be the first thing users see.
Below we list a series of guidelines that the Amazon platform itself considers key when building titles:
Capitalize the first letter of each word, except when there is a “y.”
Use “and” instead of “&” unless the symbol is part of your brand.
Avoid writing numbers in words.
Do not include information about prices, promotions or subjective comments.
If the product comes in packs, indicate the quantity.
Despite these guidelines, the most important thing is that you write your titles and all the content of your product pages thinking above all about the customer , and not only about the algorithm, because the most important thing is that users understand the product you are selling.
