This is will help you plan a much
better campaign after this one and minimize final slog scenarios.
What will you do after winning? – If defeat isn’t really the end will neither is victory. At the end of every B2B appointment setting campaign, you have new relationships, new clients, and tuvalu cell phone database new responsibilities. How do you plan on keeping all of that nurtured? Better yet, how can you do it in a way that will help you recover from all you’ve expended in the final slog?
If you’ve come this far,
why stop right? You’ve got every reason to keep going and deserve to know how to do it without any last-minute foul-ups. Ditch all dead weight. Do even better next time. And finally, look forward to maintaining the trust and relationships you’ve earned in your appointment setting campaign.
The numbers – the growth is slowing
Will it continue on a shallower trajectory? Probably. Are there some perspicacious and mainstream folks who foresee a dramatic reversal? Absolutely.Political risk – why do you suppose major retailers have established targets for reduced dependence on Chinese manufacturing? And how do periodic nuclear capability “reminders” from high level Chinese military officials strike you?
Really old ideas
Old blogs aren’t the only things you can salvage old ideas from. They can be found elsewhere. Starting with blogs, what inspired the idea in the first place? Was it an event? An article? Can you go back and find similar material?
Really old campaigns – Old campaigns that used other channels can be another recyclable resource. What makes them especially useful is that they also add to your credibility. You’re retelling your actual experiences on what and what didn’t work. Readers love that.
Whether you’re a novelist, artist, or a B2B marketer
one thing they can all have in common is the frustration of finding new ideas. Fortunately, sometimes the newest ideas are really just old ideas with another spin on them.And with that, this concludes the three part series on B2B marketing resources. Don’t think that one channel defines how they’re all recycled, reused, and restocked.