What is Marketing Automation? Features and Benefits.
Posted: Wed Dec 04, 2024 8:07 am
Marketing automation is driven by data, by information. Collecting and normalizing them is the very first step in this process. Advanced marketing automation solutions are able to track data from all available sources (website, CRM, loyalty systems, social, ERP, etc.) and are able to aggregate them in order to develop more or less complex segmentations.
Personalization
The goal is to deliver content that is increasingly closer to people's needs . This is possible thanks to the implementation of artificial intelligence algorithms , capable not only of analyzing the user's history, but also of predicting their possible needs. We also talked about it here.
User Experience
User experience is made up of all the sale leads, armenia email address opportunities for people to interact with the brand, at every stage of the customer journey . Marketing automation works in all B2B, B2C, eCommerce and retail business models, allowing you to personalize this experience in all channels available for each individual touchpoint (from on-site navigation to the physical store). Marketing automation is therefore not just a software, but a set of processes for managing contact, with the aim of creating the best customer experience with minimal effort.
What are the benefits of marketing automation ?
The advantages of Marketing Automation are now undeniable, there are many statistics online that confirm trends and opportunities. What are the main ones? According to a survey conducted by Redeye and TFM&A Insights, “The Marketing Automation Report” (2014) in the UK market, the first effect among adopters is the reduction of time dedicated to operations, followed by an effective improvement in the ability to direct the right content to the right target.
Personalization
The goal is to deliver content that is increasingly closer to people's needs . This is possible thanks to the implementation of artificial intelligence algorithms , capable not only of analyzing the user's history, but also of predicting their possible needs. We also talked about it here.
User Experience
User experience is made up of all the sale leads, armenia email address opportunities for people to interact with the brand, at every stage of the customer journey . Marketing automation works in all B2B, B2C, eCommerce and retail business models, allowing you to personalize this experience in all channels available for each individual touchpoint (from on-site navigation to the physical store). Marketing automation is therefore not just a software, but a set of processes for managing contact, with the aim of creating the best customer experience with minimal effort.
What are the benefits of marketing automation ?
The advantages of Marketing Automation are now undeniable, there are many statistics online that confirm trends and opportunities. What are the main ones? According to a survey conducted by Redeye and TFM&A Insights, “The Marketing Automation Report” (2014) in the UK market, the first effect among adopters is the reduction of time dedicated to operations, followed by an effective improvement in the ability to direct the right content to the right target.