Online Pharmacy: Improve Sales with Marketing Personalization – Customer Lifetime Value
Posted: Wed Dec 04, 2024 8:22 am
Even in this case, the most important thing to do is first of all to be able to recognize our customers, understand what stage they are in in the life cycle , the segments they belong to and try to optimize and make the communications we send them as relevant as possible.
The goal is as simple to state as it is, without the right tools, complicated to achieve:
We must be able to translate online the consultancy that we already carry out today in our offline pharmacy to communicate in a relevant way with our customers.
However, as the number of these customers is increasingly high, let's look at 5 suggestions together on how to create communications that are as relevant as possible for each customer:
Personalize communications
Send communications at the right time
Automate
Always choose the most suitable channel
Don't just send product information
Personalize communications
Marketing Personalization means, among other things, not sending the same communication to anyone else. To make our communications relevant, it is essential that they contain list of aruba consumer email information that is actually interesting for those who receive them. It seems trivial, but how many identical communications do we send? Does it make sense to send a promotion on diabetic products to your sports customer segment?
Maintaining high relevance means exponentially increasing the probability that those who receive our communication (be it email, text message, social message, etc.) will find it interesting, and will therefore dedicate some of their attention to it.
Send communications at the right time
It is essential that people who visit our site receive communications in a timely manner with respect to the actions they may take. If we have activated a promotion on a flu shot, let's send it to those who show an interest in this sense and not relegate it to a winter mass communication. If I get sick in July, that's when I would like to receive a promotion on a flu shot!
Automate
How much time do we spend creating and sending newsletters , and how little or not at all are these personalized? Automating means not only determining an automatic sending but above all being able to send relevant communications , which are automatically personalized in content and in the most suitable way for each user. Being able to determine, for example, that a segment of my customers purchases a consumable good with a certain frequency can allow me to anticipate their need by sending a communication that encourages them to continue purchasing from me. This, in the case of the pharmacy, can happen with a certain frequency given the sometimes constant consumption of certain products.
The goal is as simple to state as it is, without the right tools, complicated to achieve:
We must be able to translate online the consultancy that we already carry out today in our offline pharmacy to communicate in a relevant way with our customers.
However, as the number of these customers is increasingly high, let's look at 5 suggestions together on how to create communications that are as relevant as possible for each customer:
Personalize communications
Send communications at the right time
Automate
Always choose the most suitable channel
Don't just send product information
Personalize communications
Marketing Personalization means, among other things, not sending the same communication to anyone else. To make our communications relevant, it is essential that they contain list of aruba consumer email information that is actually interesting for those who receive them. It seems trivial, but how many identical communications do we send? Does it make sense to send a promotion on diabetic products to your sports customer segment?
Maintaining high relevance means exponentially increasing the probability that those who receive our communication (be it email, text message, social message, etc.) will find it interesting, and will therefore dedicate some of their attention to it.
Send communications at the right time
It is essential that people who visit our site receive communications in a timely manner with respect to the actions they may take. If we have activated a promotion on a flu shot, let's send it to those who show an interest in this sense and not relegate it to a winter mass communication. If I get sick in July, that's when I would like to receive a promotion on a flu shot!
Automate
How much time do we spend creating and sending newsletters , and how little or not at all are these personalized? Automating means not only determining an automatic sending but above all being able to send relevant communications , which are automatically personalized in content and in the most suitable way for each user. Being able to determine, for example, that a segment of my customers purchases a consumable good with a certain frequency can allow me to anticipate their need by sending a communication that encourages them to continue purchasing from me. This, in the case of the pharmacy, can happen with a certain frequency given the sometimes constant consumption of certain products.