Interactive myths… “Yes… but, no”
Many mailing services argue that “the public needs to be entertained.” I believe that a mailing campaign is done with two objectives: to inform and to malaysia customer email list sell . You should ask yourself if the objective of your campaign is actually to “entertain . ”
Personalization is the key to openness , it's true, but to personalize your campaign you just need a code and your updated and segmented list; in reality, this step is not a matter of interactivity.
Finally, “people say I want an interactive campaign.” Let’s be realistic, as an email reader, how hard is it for you to click on the CTA? So, what makes you think they will want to play memory games within the campaign?
And don't get me wrong, we're not against interactive content, on the contrary, we think it's a great idea , but it's better to just stick to good content. However, it's not a bad idea to add a little "spark" to your campaigns with some blocks that allow the reader to interact and you to get more clicks and openings. Okay, let's get to the point, how to add interactive content that your campaign really needs.
