In what sense? Let me explain right away

[JoynobAkter]

There are many, many definitions of personal brand. In general, it is said that personal branding means ' promoting yourself' . Those who want to be a little more exhaustive say that taking care of your brand means 'concentrating on your value and on the ways of presenting it'. Still others explain that developing a personal brand means giving a good reason to a client or an employer to choose us.

Right, absolutely right. But isn't something missing? Building a personal brand doesn't just mean 'helping someone else choose us', it means helping them choose us instead of all the other candidates or competitors . It's not enough to exploring amazon: the essentials be good, good-looking, beautiful and cheap. You have to be the best, the best, the most beautiful, the cheapest. Which, as we know, is practically impossible. So what can you do?



In this regard, to reinforce my thesis... have you ever heard of the Von Restorff effect? ​​In the field of psychology and neuroscience, this term refers to a singular mechanism of our mind which, faced with a plurality of stimuli, always tends to focus attention on the one that is different from all the others . In short, on a table full of red apples, our attention will most likely fall on the only yellow apple in the pile. This is to underline, in short, how important it is to differentiate yourself from others, especially in terms of personal branding.