What is CRM analysis
Posted: Thu Jan 30, 2025 5:07 am
Decide on a target There are two main ways to narrow down your targets: The first method is to segment customers by their attributes, such as their industry, business type, job title, department, etc. This is information that is also written on business cards, so you can start doing this relatively quickly and create content with messages that resonate well with each attribute. For example, when segmenting by department, the following patterns are possible: ・For the system department, "Safe and secure.
.." ・For the marketing department, "Leads to results..." ・For the sales bolivia telegram database department, "Useful in practice..." The second method is to segment customers by their behavior. This is a little more difficult than segmenting by attributes, because you need to know the circumstances when you acquired the information as a lead. Depending on where the lead was acquired, such as at an exhibition, seminar, or through document downloads, you can find out whether the current consideration phase is information gathering or comparison.
As a result, you can approach potential customers according to their needs. The latter allows you to approach customers with more pinpointed needs, but if the number of leads in each segment is reduced by subdividing the segments, the number of potential customers who respond will also decrease. Furthermore, creating multiple scenarios for each segment takes a lot of effort, and the results may not be worth it. In that case, it is a good idea to start with the relatively simple first attribute segmentation.
.." ・For the marketing department, "Leads to results..." ・For the sales bolivia telegram database department, "Useful in practice..." The second method is to segment customers by their behavior. This is a little more difficult than segmenting by attributes, because you need to know the circumstances when you acquired the information as a lead. Depending on where the lead was acquired, such as at an exhibition, seminar, or through document downloads, you can find out whether the current consideration phase is information gathering or comparison.
As a result, you can approach potential customers according to their needs. The latter allows you to approach customers with more pinpointed needs, but if the number of leads in each segment is reduced by subdividing the segments, the number of potential customers who respond will also decrease. Furthermore, creating multiple scenarios for each segment takes a lot of effort, and the results may not be worth it. In that case, it is a good idea to start with the relatively simple first attribute segmentation.