Points to note when making improvements
Posted: Thu Jan 30, 2025 6:08 am
Recently, there has been a trend to make the subject line itself shorter to fit the number of characters displayed on mobile devices. Sender The sender's name also influences whether the mail is opened. We recommend that you write the sender's name in Japanese rather than English, so that it is easy to understand at a glance and gives the impression of trust. Furthermore, with the recent spread of mobile, preheaders are also attracting attention as an element that is effective in encouraging opening.
Pre-Header When you preview an email in Gmail or cayman islands telegram database on a smartphone app, there is text following the subject line. This is the preheader. Like the subject line and sender name, the preheader is the part that readers will see when selecting an email, so it should be text sprinkled with keywords to pique the reader's interest. We will explain the features and uses of this preheader in detail in the next chapter. Characteristics of preheaders and how to use them Pre-header features The pre-header has the following characteristics: Displayed in some email clients, mainly Gmail and mobile email (*Not displayed in all email clients.
See the chart "List of compatible email clients and displayable character count") Displayed in the same place as the subject and sender As mentioned at the beginning, the influence of pre-headers on opening has been attracting attention due to the increasing use of mobile email and the high share of Gmail among email clients (38.36% of email clients use Gmail for work, Source: " Business Email Survey 2018 " Japan Business Email Association). List of compatible email clients and the number of characters that can be displayed *Based on our research in January 2019 By using creative content in your preheader, you can complement what the subject line does not convey and pique the reader's interest.
Pre-Header When you preview an email in Gmail or cayman islands telegram database on a smartphone app, there is text following the subject line. This is the preheader. Like the subject line and sender name, the preheader is the part that readers will see when selecting an email, so it should be text sprinkled with keywords to pique the reader's interest. We will explain the features and uses of this preheader in detail in the next chapter. Characteristics of preheaders and how to use them Pre-header features The pre-header has the following characteristics: Displayed in some email clients, mainly Gmail and mobile email (*Not displayed in all email clients.
See the chart "List of compatible email clients and displayable character count") Displayed in the same place as the subject and sender As mentioned at the beginning, the influence of pre-headers on opening has been attracting attention due to the increasing use of mobile email and the high share of Gmail among email clients (38.36% of email clients use Gmail for work, Source: " Business Email Survey 2018 " Japan Business Email Association). List of compatible email clients and the number of characters that can be displayed *Based on our research in January 2019 By using creative content in your preheader, you can complement what the subject line does not convey and pique the reader's interest.