At a trade show,
a business can choose to sponsor and speak, exhibit or just attend, so the investment that is entailed for each participation phase differs. It also generally differs by scale of event and industry type. But it is not uncommon for businesses zambia cell phone database to pay about AUD $1,000 – $2,000 to attend the event, AUD $8,000 – $10,000 to exhibit and above AUD $10,000 for sponsorship and speaking opportunities.
Executive events
Executive events are generally of smaller scale than trade shows. If conferences can have hundreds or thousands of people, executive events tend to have less than 50, and some events are more intimate with less than 10 people. With the smaller group, the conversations become more targeted and you can easily identify a genuine lead. Of course, these come with an investment for rent and meals, but not as much as trade shows. Typically, the cost of these events range from AUD $2,000 to $4000 for a small-scale event, and above AUD $5,000 for a larger event.
Webinars
One of the top inbound marketing tactics believed to be one of the most effective is webinars. The ability to engage through video and audio has proven to be popular amongst B2B marketers and buyers alike. The cost to do a webinar is relatively low, compared to the costs associated with the aforementioned tactics. You need the right content as well as the voice conferencing capabilities. Companies like Citrix have made this easier with their tool GoToWebinar, that is delivered on-demand for AUD $49 / month for up to 50 attendees, and goes up to AUD $499 / month for 1000 attendees.
Online
Online marketing tactics were also believed to be effective as noted by 17% of respondents, with a mix of email marketing, content marketing and website SEO and social media.
Email marketing
As one of a direct marketing tactics, email marketing has been successful in generating qualified leads. Some businesses shy away from it, for fear of being labeled as SPAM, but those who still leverage it believe it is valuable. The main cost associated with email marketing is the marketing automation tool. There are some inexpensive tools such as Vision6 or MailChimp that provide basic email marketing functionalities and list management, and there are those that are full scale inbound marketing tools like HubSpot. The monthly cost of these inbound tools can range from