Google Search Console new panel
Posted: Wed Dec 04, 2024 8:55 am
Authority
By the concept of authority, the Google algorithm understands the citation and reference of an author or website on the web. In this sense, it should also be understood that there is also a hierarchy of sites in certain matters. For example, in matters of education, the page of the Ministry of Education and Culture will be the most authoritative, followed by the websites of educational institutions and only then the others, therefore a blog post, if its author is not qualified as a high-ranking expert in matters of education, has very little chance of fighting with the most authoritative resources.
Reliability
Reliability is a parameter that is directly created by the website. Namely, factors such as availability of contact information, availability of references to sources, accuracy of content and authorship are taken into account. That is, everything that could distinguish fake news from valuable content that would be useful to the user of the search engine, because that was the original intention, assuming expertise, authority and reliability as important indicators. It is worth remembering that the Bert algorithm, released at the end of 2019, is directly related to content analysis with machine learning methods. Therefore, the quality of the content is really important not only semantically, but also syntactically.
Expertise, authority and credibility - impact in 2021
Initially, there was a lot of talk that there latvia b2b email leads were topics that would fit the content of YMYL and that there were topics that would not. For example, online shopping, healthcare, credit, and the like are definitely considered such topics, but pet, lifestyle, and similar topics are not. However, in 2020, more and more people began to talk about the fact that the YMYL algorithm affects absolutely all areas, so we can only conclude that in 2021 SEO trends will definitely affect the values of the YMYL algorithm, such as expertise, authority and reliability.
Google Fact Check
In order to strengthen the opinion on the topic of expertise, authority and reliability, I will mention the fact that Google has added Fact Check to the list of tools . Currently, this tool works manually, but it has a role to play in the fight against fake news. It's about how verifiable and accurate the posted content is, so it's worth remembering the principles of academic writing. It is necessary to make references to studies, expressions and other types of material where it is borrowed. It is also a copyright issue to some extent if you use infographics, photos and videos.
An update to the Core Web Vital algorithm is expected in May
Already in November 2020, all interested parties have been warned via Twitter about the May 2021 update of the Core Web Vital algorithm. Basically, Google engineers have given half a year to prepare for very significant changes in SEO trends. Why very important?
Everything indicates that the world will not be the same again
In 2020, Google made very significant changes that will become fundamental in 2021. The warning about the Core Web Vital algorithm is just a signal to prepare. At the same time, fundamental changes are taking place in several directions. Google Analytics 4 is currently in beta and the Google Search Console dashboard is being reworked.
Google Analytics 4
In 2021, a fundamental transition to a new data quality format awaits all digital marketing specialists and involved parties. Until now, the analyst in all three versions of the renewal was based on the parameters of the link visits. User behavior was measured based on the transition from one link to another. This is how the time spent on the site, the number of visited links and the bounce rate are formed. Google Analytics 4 has been completely redesigned, and many new values appear in its data array that provide information about user behavior. This tool requires mandatory integration with Google Tag Manager to collect data on video content viewing, scrolling and more.
Along with the changes in Google Analytics, there are also changes in the Google Search Console dashboard. This tool has been transitioning to the new interface for some time, but now it also has completely new sections that have not been there before. One of them is Core Web Vita l, which provides data related directly to the parameters affected by this algorithm, so we can conclude that Google is also preparing for the transition to a completely new analysis and evaluation of websites from a purely technical point of view. It is not for nothing that several influential SEO experts have mentioned that Core Web Vital will be as or even more influential than the February 2015 Mobilegedon update.
SEO trends introduced by Core Web Vital
It is already clear that Core Web Vital will significantly influence all SEO trends in 2021. Right now and for the coming months, all SEO specialists will be working and preparing for the May update. So what will be the parameters affected by this update?
Deeper and deeper into the user experience
Already in November 2020, Google published an official document that explains those expressions on the homepage that are included in the list of user experience signals from the point of view of Google's algorithms. Previously, the following were considered to contribute to the user experience:
Customization for mobile apps;
Safe Browsing;
Using a secure communication protocol;
Absence of intrusive intermediate stages.
Core Wb Vitals will supplement this list with three more important parameters that definitely affect the user experience, namely, it is important to pay attention from now on:
For loading homepages;
Interactivity opportunity time;
For visual stability.
Loading speed becomes a directive
Before, the loading speed of the homepage has never been a directive - or a mandatory parameter on the part of Google. It was always emphasized that it didn't matter. At the same time, Google spokespeople emphasized that user experience is more important, and consequently slow-loading pages were excluded from the top positions in the search engine. Currently, the new user experience markers are directly based on various page load factors. Thus, loading speed becomes an officially important parameter and directive from Google. To better control the new user experience parameters for website optimizers, Google introduced new data parameters to the Google Inside Speed tool, and they are additionally fed to the new Google Search console and used in the Core Web Vital report.
The new parameters of SEO
As we have already mentioned, three new parameters in the operation of the website will become important from May 2021, which are already taken into account. These are - loading of the homepage, interactivity and visual stability. Each parameter represents some aspect of page load speed. Let's take a closer look at these three
Home page loading (LCP)
LCP stands for Largest Contentful Paint , which sounds a bit strange in Latvian - Largest Contentful Paint. LCP measures when the largest content element in the viewport is displayed on the screen. This is approximately when the main content of the page is visible to users. Its actual parameters are colored depending on the loading time range.
By the concept of authority, the Google algorithm understands the citation and reference of an author or website on the web. In this sense, it should also be understood that there is also a hierarchy of sites in certain matters. For example, in matters of education, the page of the Ministry of Education and Culture will be the most authoritative, followed by the websites of educational institutions and only then the others, therefore a blog post, if its author is not qualified as a high-ranking expert in matters of education, has very little chance of fighting with the most authoritative resources.
Reliability
Reliability is a parameter that is directly created by the website. Namely, factors such as availability of contact information, availability of references to sources, accuracy of content and authorship are taken into account. That is, everything that could distinguish fake news from valuable content that would be useful to the user of the search engine, because that was the original intention, assuming expertise, authority and reliability as important indicators. It is worth remembering that the Bert algorithm, released at the end of 2019, is directly related to content analysis with machine learning methods. Therefore, the quality of the content is really important not only semantically, but also syntactically.
Expertise, authority and credibility - impact in 2021
Initially, there was a lot of talk that there latvia b2b email leads were topics that would fit the content of YMYL and that there were topics that would not. For example, online shopping, healthcare, credit, and the like are definitely considered such topics, but pet, lifestyle, and similar topics are not. However, in 2020, more and more people began to talk about the fact that the YMYL algorithm affects absolutely all areas, so we can only conclude that in 2021 SEO trends will definitely affect the values of the YMYL algorithm, such as expertise, authority and reliability.
Google Fact Check
In order to strengthen the opinion on the topic of expertise, authority and reliability, I will mention the fact that Google has added Fact Check to the list of tools . Currently, this tool works manually, but it has a role to play in the fight against fake news. It's about how verifiable and accurate the posted content is, so it's worth remembering the principles of academic writing. It is necessary to make references to studies, expressions and other types of material where it is borrowed. It is also a copyright issue to some extent if you use infographics, photos and videos.
An update to the Core Web Vital algorithm is expected in May
Already in November 2020, all interested parties have been warned via Twitter about the May 2021 update of the Core Web Vital algorithm. Basically, Google engineers have given half a year to prepare for very significant changes in SEO trends. Why very important?
Everything indicates that the world will not be the same again
In 2020, Google made very significant changes that will become fundamental in 2021. The warning about the Core Web Vital algorithm is just a signal to prepare. At the same time, fundamental changes are taking place in several directions. Google Analytics 4 is currently in beta and the Google Search Console dashboard is being reworked.
Google Analytics 4
In 2021, a fundamental transition to a new data quality format awaits all digital marketing specialists and involved parties. Until now, the analyst in all three versions of the renewal was based on the parameters of the link visits. User behavior was measured based on the transition from one link to another. This is how the time spent on the site, the number of visited links and the bounce rate are formed. Google Analytics 4 has been completely redesigned, and many new values appear in its data array that provide information about user behavior. This tool requires mandatory integration with Google Tag Manager to collect data on video content viewing, scrolling and more.
Along with the changes in Google Analytics, there are also changes in the Google Search Console dashboard. This tool has been transitioning to the new interface for some time, but now it also has completely new sections that have not been there before. One of them is Core Web Vita l, which provides data related directly to the parameters affected by this algorithm, so we can conclude that Google is also preparing for the transition to a completely new analysis and evaluation of websites from a purely technical point of view. It is not for nothing that several influential SEO experts have mentioned that Core Web Vital will be as or even more influential than the February 2015 Mobilegedon update.
SEO trends introduced by Core Web Vital
It is already clear that Core Web Vital will significantly influence all SEO trends in 2021. Right now and for the coming months, all SEO specialists will be working and preparing for the May update. So what will be the parameters affected by this update?
Deeper and deeper into the user experience
Already in November 2020, Google published an official document that explains those expressions on the homepage that are included in the list of user experience signals from the point of view of Google's algorithms. Previously, the following were considered to contribute to the user experience:
Customization for mobile apps;
Safe Browsing;
Using a secure communication protocol;
Absence of intrusive intermediate stages.
Core Wb Vitals will supplement this list with three more important parameters that definitely affect the user experience, namely, it is important to pay attention from now on:
For loading homepages;
Interactivity opportunity time;
For visual stability.
Loading speed becomes a directive
Before, the loading speed of the homepage has never been a directive - or a mandatory parameter on the part of Google. It was always emphasized that it didn't matter. At the same time, Google spokespeople emphasized that user experience is more important, and consequently slow-loading pages were excluded from the top positions in the search engine. Currently, the new user experience markers are directly based on various page load factors. Thus, loading speed becomes an officially important parameter and directive from Google. To better control the new user experience parameters for website optimizers, Google introduced new data parameters to the Google Inside Speed tool, and they are additionally fed to the new Google Search console and used in the Core Web Vital report.
The new parameters of SEO
As we have already mentioned, three new parameters in the operation of the website will become important from May 2021, which are already taken into account. These are - loading of the homepage, interactivity and visual stability. Each parameter represents some aspect of page load speed. Let's take a closer look at these three
Home page loading (LCP)
LCP stands for Largest Contentful Paint , which sounds a bit strange in Latvian - Largest Contentful Paint. LCP measures when the largest content element in the viewport is displayed on the screen. This is approximately when the main content of the page is visible to users. Its actual parameters are colored depending on the loading time range.