What topics you will and won’t consider
Blog post length specifications
Tips on formatting content for easy reading
Information on how to submit content to your editorial team or content marketing manager
Hire a content marketing manager.
Your content marketing manager will ensure that all of your content tells a consistent story and helps you reach your business goals. They are skilled at planning content singapore telemarketing database strategies and developing editorial calendars. They will also work with your contributors to ensure that every piece of content meets your standards.
If you want customers to follow
your story across multiple channels, you must think of the story first and the channel second. For example, don’t rush to the latest social network if you don’t know your story. This will just create confusion. Instead, use the tips outlined above to get a clear sense of your target audience and your message. This will help you to better engage customers and move them through your sales cycle.
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Rachel Foster is an award-winning B2B copywriter who helps technology marketers create content that drives action. She works with clients to improve their online response rates, clearly communicate complex messages, fill their events and increase the opt-ins for their white papers and product demos. You can connect with Rachel on LinkedIn, follow... View full profile
This article originally appeared on Copywriter Toronto and has been republished w