The 3 most effective email marketing strategies in 2018
Posted: Wed Dec 04, 2024 9:04 am
Digital Marketing has enhanced the communication of companies of all types and sizes with their customers and of course Email Marketing is one of them, but what is Email Marketing? It has been defined as a digital marketing tool that allows communication with potential or existing customers by sending email campaigns based on a strategy with valuable content and design.
If you want to reach your philippines customer email list customers in a personalized way, you should use Email Marketing, since mobility has allowed greater exposure with access to email in the palm of your hand. To do this, you must have a contact list or build a database through registration forms . In addition, with Email Marketing you have control over the shipments by consulting the reports to know who opens your emails, at what time they open them, where they click and more to better segment your database.
In this article we will show you how to stay present in your customers' minds with Email Marketing, taking advantage of all its benefits with the 3 most effective strategies of this year.
But you may wonder, why Email Marketing? Various studies have pointed to it as the Digital Marketing tool with the best return on investment, earning $40 USD for every dollar invested, an excellent reason to invest in this tool in terms of online communication and advertising. However, something you should be clear about is that unlike “Mass Email”, Email Marketing is based on a plan with an objective and, above all, on a quality database. Learn how to create it with the best strategies:
1.- Personalization
Doing Email Marketing is not complicated, as I mentioned, you just need to have a plan and use an Email Marketing platform that makes the job easier. Among Benchmark's functions you will find the personalization feature, that is, adding your client's name within the body of the email or even better in the subject line to get their attention more, since it has been proven that emails containing the subscriber's name are opened more often.
If you want to reach your philippines customer email list customers in a personalized way, you should use Email Marketing, since mobility has allowed greater exposure with access to email in the palm of your hand. To do this, you must have a contact list or build a database through registration forms . In addition, with Email Marketing you have control over the shipments by consulting the reports to know who opens your emails, at what time they open them, where they click and more to better segment your database.
In this article we will show you how to stay present in your customers' minds with Email Marketing, taking advantage of all its benefits with the 3 most effective strategies of this year.
But you may wonder, why Email Marketing? Various studies have pointed to it as the Digital Marketing tool with the best return on investment, earning $40 USD for every dollar invested, an excellent reason to invest in this tool in terms of online communication and advertising. However, something you should be clear about is that unlike “Mass Email”, Email Marketing is based on a plan with an objective and, above all, on a quality database. Learn how to create it with the best strategies:
1.- Personalization
Doing Email Marketing is not complicated, as I mentioned, you just need to have a plan and use an Email Marketing platform that makes the job easier. Among Benchmark's functions you will find the personalization feature, that is, adding your client's name within the body of the email or even better in the subject line to get their attention more, since it has been proven that emails containing the subscriber's name are opened more often.