How much training do salespeople need?
Posted: Wed Dec 04, 2024 9:39 am
How many hours of training do your company's salespeople need to achieve their best performance and outsell the competition?
Constant training for salespeople should be a strategic investment and one of the most important goals of any company.
Having the best sales team is a competitive advantage that is not achieved overnight.
It is necessary to improve the selection processes, a strong investment in training, in addition to creating strong incentives to retain the best sales professionals,
Sales training is one of the priority activities list of south korea consumer email in any company that wants to improve or maintain its current sales levels.
Through sales training, the skills that enable outstanding sales results are improved.
How much training do sellers need?
How long should salespeople be trained?
To put this into context, let's analyze the following examples:
Boxers train every day for three or four months for a single fight. Their coach, technical staff and the boxer himself are aware that each training session is very valuable to achieve the desired result (victory).
In each of these training sessions the boxer develops various physical, technical and mental skills that he needs to win the fight.
Additionally, various combat strategies are practiced according to the type of opponent they are going to face. Nothing is left to chance.
On the other hand, salespeople are trained once a year (if they're lucky) and must go out on the street every day to fight different battles with different clients, each with different and very effective strategies.
Clients who no longer want to be called or visited, they just want the proposal and if they are interested they will call you one day. Clients well trained in negotiating.
As if that were not enough, they not only face the customer, but also sellers from other companies who are also fighting for their survival, substitute products and services that offer better features and prices, changes in the environment that affect consumer preferences, purchasing methods and customer decision-making, among other factors.
Obviously the contexts of these two examples are different, but that does not justify the low investment in training salespeople .
Constant training for salespeople should be a strategic investment and one of the most important goals of any company.
Having the best sales team is a competitive advantage that is not achieved overnight.
It is necessary to improve the selection processes, a strong investment in training, in addition to creating strong incentives to retain the best sales professionals,
Sales training is one of the priority activities list of south korea consumer email in any company that wants to improve or maintain its current sales levels.
Through sales training, the skills that enable outstanding sales results are improved.
How much training do sellers need?
How long should salespeople be trained?
To put this into context, let's analyze the following examples:
Boxers train every day for three or four months for a single fight. Their coach, technical staff and the boxer himself are aware that each training session is very valuable to achieve the desired result (victory).
In each of these training sessions the boxer develops various physical, technical and mental skills that he needs to win the fight.
Additionally, various combat strategies are practiced according to the type of opponent they are going to face. Nothing is left to chance.
On the other hand, salespeople are trained once a year (if they're lucky) and must go out on the street every day to fight different battles with different clients, each with different and very effective strategies.
Clients who no longer want to be called or visited, they just want the proposal and if they are interested they will call you one day. Clients well trained in negotiating.
As if that were not enough, they not only face the customer, but also sellers from other companies who are also fighting for their survival, substitute products and services that offer better features and prices, changes in the environment that affect consumer preferences, purchasing methods and customer decision-making, among other factors.
Obviously the contexts of these two examples are different, but that does not justify the low investment in training salespeople .