How to Conduct Keyword Research in 2023
Posted: Wed Dec 04, 2024 9:59 am
How to Conduct Keyword Research in 2022
So why is it important to learn how to do keyword research ? While some bloggers drive traffic to their sites from social media , word of mouth, and email subscribers , the most successful blogs diversify their marketing . This includes strategic keyword research and thoughtful content planning that drives traffic from search engines . If your philippines b2b leads
overall traffic strategy involves attracting readers from search engines like Google , then the strength of your keyword research game will make or break your success as a blogger. Last year alone, I used my ability to do smart keyword research to drive nearly 4.4 million readers to my blog .
Because I’ve done my own keyword research, I’ve chosen to write about topics that (1) get a lot of search volume each month and (2) bring in readers who are high intent and relevant to the ways I make money blogging through affiliate programs and courses . Now let’s talk about how to do keyword research (the right way) this year. Keyword research has literally built my entire blogging business . Once you’re ready to put keyword research into practice and create a profitable blog, check out my Ultimate Guide to Starting a Blog. And as a quick aside, if you’re having trouble planning your content , you can grab my free blog planner kit and get yourself in the mood today.
Contents hide
1 What is Keyword Research? (Definition)
2 Why is Keyword Research Important and How Does it Work in SEO?
3 Start by identifying your seed keywords
4 The Importance of Long-Tail and Medium-Tail Keywords
5 High Volume, Low Competition, High CTR Keywords
6 How to Analyze Competitors by Keyword
6.1 Analysis of the top ten Google research results
6.2 Find out how much competition there is for your keywords
6.3 Check backlinks to see how successful your competitors are
7 Keyword Research by Season and Region
8 Understanding Your Readers' Search Intent
8.1 Informational intent
8.2 Navigation Intent
8.3 Transactional Intent
8.4 Commercial Intentions
9 What keywords does your blog already rank for?
10 6 Best Keyword Research Tools (Free & Premium)
10.1 Twinword Ideas
10.2 Keywords Everywhere (No Longer Free)
10.3 Google Keyword Planner
10.4 Ahrefs
10.5 Moz
10.6 SEMRush
11 Final Thoughts: Using Keyword Research to Understand Your Audience and Create Content
11.1 Related publications:
What is Keyword Research? (Definition)
Keyword research is a process that bloggers and content marketers use to learn what relevant search terms are being typed into major search engines like Google. These commonly occurring words and phrases give content creators an idea of what people are searching for online, and therefore what topics to write about to bring readers to your site . Using the right blogging tools for keyword research (like Ahrefs or the free Twinword Ideas program), you can answer important questions like:
How many people search for this keyword each month ?
What related keywords are the same people searching for?
What should be covered (and addressed) in a blog post for this keyword?
Who are the other sites competing to rank for this keyword?
If you want to create valuable content for your blog (and readers), then keyword research is a great start to ensure you're writing blog posts that will provide real value to people looking for answers.
Why is Keyword Research Important and How Does it Work in SEO?
If you are not familiar with the term SEO , it stands for Search Engine Optimization . SEO is a set of best practices and strategies that you can use to make your blog more search engine friendly and thus improve the ranking of your content in Google search results . The higher your ranking, the more likely it is that search engines will come to your site. Here are some SEO-related statistics that further reinforce the importance of keyword research:
]
Google is responsible for 92.04% of all organic traffic
95% of searchers never go past the first page of Google search results
Almost half of all clicks on SERPs ( search engine results pages ) go to the top 3 ads.
51% of all website traffic comes from organic search , 10% from paid search and 5% from social
Keyword research is a necessary foundation for creating an SEO-friendly website. What’s more, keyword research will not only show you what trends are happening in your industry, but it will also show you what competition there is for the keywords you want to rank for . As an added bonus, check out my guide on how to set up Google Alerts and get insights into how your competitors are promoting their blog content. Okay, that all sounds great… but how do you actually do keyword research? How do you use keyword research to create high-ranking content for your blog?
Start by identifying your seed
So why is it important to learn how to do keyword research ? While some bloggers drive traffic to their sites from social media , word of mouth, and email subscribers , the most successful blogs diversify their marketing . This includes strategic keyword research and thoughtful content planning that drives traffic from search engines . If your philippines b2b leads
overall traffic strategy involves attracting readers from search engines like Google , then the strength of your keyword research game will make or break your success as a blogger. Last year alone, I used my ability to do smart keyword research to drive nearly 4.4 million readers to my blog .
Because I’ve done my own keyword research, I’ve chosen to write about topics that (1) get a lot of search volume each month and (2) bring in readers who are high intent and relevant to the ways I make money blogging through affiliate programs and courses . Now let’s talk about how to do keyword research (the right way) this year. Keyword research has literally built my entire blogging business . Once you’re ready to put keyword research into practice and create a profitable blog, check out my Ultimate Guide to Starting a Blog. And as a quick aside, if you’re having trouble planning your content , you can grab my free blog planner kit and get yourself in the mood today.
Contents hide
1 What is Keyword Research? (Definition)
2 Why is Keyword Research Important and How Does it Work in SEO?
3 Start by identifying your seed keywords
4 The Importance of Long-Tail and Medium-Tail Keywords
5 High Volume, Low Competition, High CTR Keywords
6 How to Analyze Competitors by Keyword
6.1 Analysis of the top ten Google research results
6.2 Find out how much competition there is for your keywords
6.3 Check backlinks to see how successful your competitors are
7 Keyword Research by Season and Region
8 Understanding Your Readers' Search Intent
8.1 Informational intent
8.2 Navigation Intent
8.3 Transactional Intent
8.4 Commercial Intentions
9 What keywords does your blog already rank for?
10 6 Best Keyword Research Tools (Free & Premium)
10.1 Twinword Ideas
10.2 Keywords Everywhere (No Longer Free)
10.3 Google Keyword Planner
10.4 Ahrefs
10.5 Moz
10.6 SEMRush
11 Final Thoughts: Using Keyword Research to Understand Your Audience and Create Content
11.1 Related publications:
What is Keyword Research? (Definition)
Keyword research is a process that bloggers and content marketers use to learn what relevant search terms are being typed into major search engines like Google. These commonly occurring words and phrases give content creators an idea of what people are searching for online, and therefore what topics to write about to bring readers to your site . Using the right blogging tools for keyword research (like Ahrefs or the free Twinword Ideas program), you can answer important questions like:
How many people search for this keyword each month ?
What related keywords are the same people searching for?
What should be covered (and addressed) in a blog post for this keyword?
Who are the other sites competing to rank for this keyword?
If you want to create valuable content for your blog (and readers), then keyword research is a great start to ensure you're writing blog posts that will provide real value to people looking for answers.
Why is Keyword Research Important and How Does it Work in SEO?
If you are not familiar with the term SEO , it stands for Search Engine Optimization . SEO is a set of best practices and strategies that you can use to make your blog more search engine friendly and thus improve the ranking of your content in Google search results . The higher your ranking, the more likely it is that search engines will come to your site. Here are some SEO-related statistics that further reinforce the importance of keyword research:
]
Google is responsible for 92.04% of all organic traffic
95% of searchers never go past the first page of Google search results
Almost half of all clicks on SERPs ( search engine results pages ) go to the top 3 ads.
51% of all website traffic comes from organic search , 10% from paid search and 5% from social
Keyword research is a necessary foundation for creating an SEO-friendly website. What’s more, keyword research will not only show you what trends are happening in your industry, but it will also show you what competition there is for the keywords you want to rank for . As an added bonus, check out my guide on how to set up Google Alerts and get insights into how your competitors are promoting their blog content. Okay, that all sounds great… but how do you actually do keyword research? How do you use keyword research to create high-ranking content for your blog?
Start by identifying your seed