Two powerful ways to use keywords and hashtags in your email marketing
Posted: Wed Dec 04, 2024 10:14 am
Did you know that keywords and hashtags are just as powerful in your emails as they are in your social media posts and on your website?
These only work if you upload your email campaigns to your website. I have used quotes about email campaigns in my articles and even shared them on social media, giving credit to each of the original posts. Imagine that each of your email campaigns is going to end up on a website, even if you don't upload them yourself. In this case, hashtags or keywords will make your message spread and maintain its longevity beyond the 'send' button.
Here's how to do it:
Keywords in the Subject
Even if the subject line of your email never makes it to the web, people use email platforms in the same way they use Google search. This is even more important if your subscribers use Gmail. Most email marketing campaigns fall under the “promotions” tab. Most of us don’t even look at that tab – unless we’re searching for something specific, in which case, it’s better to click pain consumer email list on the search box. So, if your email campaign includes keywords, hashtags or even phrases that help it be more visible in search, it will be easier for the public to find you. Keep in mind the effect this will have on your email marketing campaign analytics. Not everyone reads campaigns on the same day, the same week or even the same month. If you have time, it’s a good idea to do a before and after analysis of your campaign to see how much it increased the email open rate over a month or a quarter of a year. This will give you more accurate information about the performance of your campaigns.
Hashtags
Hashtags work the same way as keywords except that they are more popular and work for a short period of time. First, your campaign should have its own hashtag that should be used in each of the email campaigns you send. This is a subliminal way to remind your audience how you want to be referred to on social media. If you introduce them to the hashtag, people will use it. The same goes for email marketing campaigns. Each campaign should have a hashtag. The hashtags will either be for the core campaign or for the key stories in the campaign. Keep in mind that this works best if you haven't filled your campaign with too many stories that might distract the reader. Don't have more than three things to say to the reader at a time. Because we are social people who like to share, your readers will likely use the hashtag to increase their own visibility, and you can do the same.
These only work if you upload your email campaigns to your website. I have used quotes about email campaigns in my articles and even shared them on social media, giving credit to each of the original posts. Imagine that each of your email campaigns is going to end up on a website, even if you don't upload them yourself. In this case, hashtags or keywords will make your message spread and maintain its longevity beyond the 'send' button.
Here's how to do it:
Keywords in the Subject
Even if the subject line of your email never makes it to the web, people use email platforms in the same way they use Google search. This is even more important if your subscribers use Gmail. Most email marketing campaigns fall under the “promotions” tab. Most of us don’t even look at that tab – unless we’re searching for something specific, in which case, it’s better to click pain consumer email list on the search box. So, if your email campaign includes keywords, hashtags or even phrases that help it be more visible in search, it will be easier for the public to find you. Keep in mind the effect this will have on your email marketing campaign analytics. Not everyone reads campaigns on the same day, the same week or even the same month. If you have time, it’s a good idea to do a before and after analysis of your campaign to see how much it increased the email open rate over a month or a quarter of a year. This will give you more accurate information about the performance of your campaigns.
Hashtags
Hashtags work the same way as keywords except that they are more popular and work for a short period of time. First, your campaign should have its own hashtag that should be used in each of the email campaigns you send. This is a subliminal way to remind your audience how you want to be referred to on social media. If you introduce them to the hashtag, people will use it. The same goes for email marketing campaigns. Each campaign should have a hashtag. The hashtags will either be for the core campaign or for the key stories in the campaign. Keep in mind that this works best if you haven't filled your campaign with too many stories that might distract the reader. Don't have more than three things to say to the reader at a time. Because we are social people who like to share, your readers will likely use the hashtag to increase their own visibility, and you can do the same.