How to connect WhatsApp Business Account to Facebook Page
Posted: Wed Dec 04, 2024 10:18 am
If you are a business owner wishing to take advantage of Facebook’s advertising capabilities, then you need to connect your WhatsApp Business account to your Facebook page.
By doing so, you can enable advertisements on your Facebook page that potential customers can click to be redirected to your WhatsApp Business account. As such, they can be directed from your Facebook or Instagram advertisements to your WhatsApp number to begin a conversation.
In this article, we cover the step-by-step of germany mobile phone number list connecting your WhatsApp Business account to Facebook page.
Why connect WhatsApp Business account to Facebook page?
What do you need to connect WhatsApp Business account to Facebook page?
How to connect WhatsApp Business to Facebook Page: Step-by-step guide
How to connect WhatsApp Business account to Facebook Page on Android or iOS
How to remove WhatsApp account from Facebook page
Leverage the power of WhatsApp Marketing with WhatsApp API
Why connect WhatsApp Business account to Facebook page?
Connecting your WhatsApp Business account to your Facebook page has several advantages for you as a business owner.
It allows you to place WhatsApp ads
By connecting your WhatsApp Business account to Facebook page, you can place WhatsApp ads on your Facebook page which direct incoming leads to your WhatsApp Business account.
As a business owner, this gives you more control over your potential customers since you can provide personalized support to them and gain approval for your brand.
It integrates your business digital media
If you are using Meta’s marketing tools, then it may be wise for you as a business owner to connect your digital assets across Facebook, Instagram, and WhatsApp. This ensures a smoother coordination for your marketing efforts across all three platforms.
Furthermore, the capabilities of those tools complement one another. While Facebook and Instagram help promote your business to potential new customers, WhatsApp helps you communicate with them and increase your chances of conversion as well as retention.
According to Facebook, at least 67% of Facebook users browse the Facebook page of a local business once a week, so the chances of you finding more buyers through your Facebook page are reasonably high.
It simplifies communication with your business
When prospective buyers browse your business Facebook page, they may have questions. Connecting your WhatsApp Business account to your Facebook page enables them to easily reach out to you in case they have questions.
As a business, by connecting your WhatsApp Business account to your Facebook page, you can enable a ‘Send Message’ option on your Facebook page that lets customers directly chat with you on your WhatsApp Business number.
Additionally, because WhatsApp is one of the most widely-used communication applications worldwide, there is a good chance that your customers may prefer using it as well for communicating with the companies they buy from.
It may help increase your business sales
If your customers can communicate with you easily over WhatsApp Business, the chances of them purchasing products from your business may increase.
Clear communication helps eliminate confusion and thus may boost the purchase intent of buyers.
What do you need to connect WhatsApp Business account to Facebook page?
To connect your WhatsApp Business account to your Facebook page, you must have:
1. A verified WhatsApp Business account; this account must be linked to your phone number used by your business to communicate with your current and prospective customers.
Note that it must be a WhatsApp Business account (and not a WhatsApp account, which is the non-commercial variant of the application). If your business phone number is linked to a regular (non-commercial) WhatsApp account, check out this blog to convert your WhatsApp to a WhatsApp Business account.
If you do not have a WhatsApp Business account, learn how you can create one.
2. A Facebook page for your business. Refer to this article to know how to create a Facebook page for your business if you do not have one already.
3. Both applications, including WhatsApp Business and Facebook should be updated with the latest versions as released from the Apple App Store (for iOS device) or Google Play Store (for Android devices).
How to connect WhatsApp Business to Facebook Page: Step-by-step guide
To connect WhatsApp Business to Facebook page, follow the step-by-step instructions below.
1. Login to your Facebook account, specifically the admin account for your Facebook page.
2. Navigate to ‘Pages’ from the side menu and select your preferred Facebook page (if you have more than one).
3. From the left-side ‘Manage Page’ menu, scroll down and select ‘Settings’.
4. You will be directed to ‘Page Settings’. From there, scroll down and click on ‘WhatsApp’.
5. Enter your phone number in the ‘Phone number’ field as shown above; this phone number must be identical to your business contact number present in your Facebook Business Manager account as well as your Instagram account. Click on ‘Continue’ once you have correctly input the number.
6. You will receive a one-time password (OTP) from Facebook Business on your phone number (make sure it is connected to WhatsApp Business). Input this OTP in your Facebook account confirmation prompt.
7. Upon confirming the OTP sent to your WhatsApp Business phone number by Facebook Business, you will receive a confirmation prompt as shown below.
Here, you have the option to either ‘Add Button’ which when clicked adds a WhatsApp button to your Facebook page, or you can ‘Skip’ it. Since we are interested in enabling the WhatsApp button functionality for our Facebook page, click on ‘Add Button’.
Note that if you already had a WhatsApp button, then the new button (connected to your new phone number, if you have changed it) will replace the previous one.
8. Now, you have an option to Post with a WhatsApp Button. This enables you to create posts on your Facebook page that when clicked will automatically direct people to your WhatsApp Business number.
If you wish to create a post now, click on ‘Create Post’, otherwise click on ‘Skip’. For the sake of illustration, we choose ‘Create Post’ in this article.
9. You will be prompted to create a new post, but notice that there is an option for WhatsApp in the post.
By doing so, you can enable advertisements on your Facebook page that potential customers can click to be redirected to your WhatsApp Business account. As such, they can be directed from your Facebook or Instagram advertisements to your WhatsApp number to begin a conversation.
In this article, we cover the step-by-step of germany mobile phone number list connecting your WhatsApp Business account to Facebook page.
Why connect WhatsApp Business account to Facebook page?
What do you need to connect WhatsApp Business account to Facebook page?
How to connect WhatsApp Business to Facebook Page: Step-by-step guide
How to connect WhatsApp Business account to Facebook Page on Android or iOS
How to remove WhatsApp account from Facebook page
Leverage the power of WhatsApp Marketing with WhatsApp API
Why connect WhatsApp Business account to Facebook page?
Connecting your WhatsApp Business account to your Facebook page has several advantages for you as a business owner.
It allows you to place WhatsApp ads
By connecting your WhatsApp Business account to Facebook page, you can place WhatsApp ads on your Facebook page which direct incoming leads to your WhatsApp Business account.
As a business owner, this gives you more control over your potential customers since you can provide personalized support to them and gain approval for your brand.
It integrates your business digital media
If you are using Meta’s marketing tools, then it may be wise for you as a business owner to connect your digital assets across Facebook, Instagram, and WhatsApp. This ensures a smoother coordination for your marketing efforts across all three platforms.
Furthermore, the capabilities of those tools complement one another. While Facebook and Instagram help promote your business to potential new customers, WhatsApp helps you communicate with them and increase your chances of conversion as well as retention.
According to Facebook, at least 67% of Facebook users browse the Facebook page of a local business once a week, so the chances of you finding more buyers through your Facebook page are reasonably high.
It simplifies communication with your business
When prospective buyers browse your business Facebook page, they may have questions. Connecting your WhatsApp Business account to your Facebook page enables them to easily reach out to you in case they have questions.
As a business, by connecting your WhatsApp Business account to your Facebook page, you can enable a ‘Send Message’ option on your Facebook page that lets customers directly chat with you on your WhatsApp Business number.
Additionally, because WhatsApp is one of the most widely-used communication applications worldwide, there is a good chance that your customers may prefer using it as well for communicating with the companies they buy from.
It may help increase your business sales
If your customers can communicate with you easily over WhatsApp Business, the chances of them purchasing products from your business may increase.
Clear communication helps eliminate confusion and thus may boost the purchase intent of buyers.
What do you need to connect WhatsApp Business account to Facebook page?
To connect your WhatsApp Business account to your Facebook page, you must have:
1. A verified WhatsApp Business account; this account must be linked to your phone number used by your business to communicate with your current and prospective customers.
Note that it must be a WhatsApp Business account (and not a WhatsApp account, which is the non-commercial variant of the application). If your business phone number is linked to a regular (non-commercial) WhatsApp account, check out this blog to convert your WhatsApp to a WhatsApp Business account.
If you do not have a WhatsApp Business account, learn how you can create one.
2. A Facebook page for your business. Refer to this article to know how to create a Facebook page for your business if you do not have one already.
3. Both applications, including WhatsApp Business and Facebook should be updated with the latest versions as released from the Apple App Store (for iOS device) or Google Play Store (for Android devices).
How to connect WhatsApp Business to Facebook Page: Step-by-step guide
To connect WhatsApp Business to Facebook page, follow the step-by-step instructions below.
1. Login to your Facebook account, specifically the admin account for your Facebook page.
2. Navigate to ‘Pages’ from the side menu and select your preferred Facebook page (if you have more than one).
3. From the left-side ‘Manage Page’ menu, scroll down and select ‘Settings’.
4. You will be directed to ‘Page Settings’. From there, scroll down and click on ‘WhatsApp’.
5. Enter your phone number in the ‘Phone number’ field as shown above; this phone number must be identical to your business contact number present in your Facebook Business Manager account as well as your Instagram account. Click on ‘Continue’ once you have correctly input the number.
6. You will receive a one-time password (OTP) from Facebook Business on your phone number (make sure it is connected to WhatsApp Business). Input this OTP in your Facebook account confirmation prompt.
7. Upon confirming the OTP sent to your WhatsApp Business phone number by Facebook Business, you will receive a confirmation prompt as shown below.
Here, you have the option to either ‘Add Button’ which when clicked adds a WhatsApp button to your Facebook page, or you can ‘Skip’ it. Since we are interested in enabling the WhatsApp button functionality for our Facebook page, click on ‘Add Button’.
Note that if you already had a WhatsApp button, then the new button (connected to your new phone number, if you have changed it) will replace the previous one.
8. Now, you have an option to Post with a WhatsApp Button. This enables you to create posts on your Facebook page that when clicked will automatically direct people to your WhatsApp Business number.
If you wish to create a post now, click on ‘Create Post’, otherwise click on ‘Skip’. For the sake of illustration, we choose ‘Create Post’ in this article.
9. You will be prompted to create a new post, but notice that there is an option for WhatsApp in the post.