How Companies Made Email Successful in 2015
Posted: Wed Dec 04, 2024 10:34 am
2015 was the year that email reinvented itself by finding new avenues and ways to communicate with an ever-evolving audience. In some cases, it was about finding a way to be more innovative within the same platform and in other cases it was about emerging technology forcing an evolution in communication.
Wearable technology was the biggest change of the year. With email marketing campaigns now appearing on smart watches, it became necessary to change the way we write email copy. In the case of email copy, there are two important things. The first few subject lines need to be more conventional, impactful and objective. A smaller screen that houses the copy represents that it is no longer just the text because it would taiwan consumer email list get lost in the mix, but will also be seen as a nuisance. On the other hand, email subject lines need to be like Twitter posts – to fit on the screen, they need to appear more engaging and connect better with a millennial audience.
Even though Apple's iWatch users span the majority of generational users due to how easy the product is to use, smartwatches specifically (they're like a first wave of smartwatch technology) appealed to the millennial mindset. This means users are looking to get what they need quickly, in a casual manner, and still be able to find value in short messages to be viewed on small screens.
Short messages were also a big enough rallying point for mobile marketing to continue to be a very important development need. Even though email campaign platforms offer a mobile version, the fact is that most marketers tend to forget that most readers will probably be viewing their campaigns on their mobile devices. This means that both the design and the content have to be download-friendly, screen-size-friendly and message-resolution-friendly – so no large images and multiple images that make downloading slow, while favoring compact copy. Mobile email campaigns don’t just stop there.
Knowing that “on the go” doesn’t just apply to readers, but also to senders, forward-thinking marketers took it a step further by aligning themselves with a solution that allows you to send your campaigns on the go, out of the office, anywhere. If you have a smartphone like an iPhone or Android, you can use Benchmark’s email app to send your email plan via phone to your customer list. The app comes with 10 exclusive templates that are ready to send. Mobile marketers are the state of the art these days with the need to multi-task means you can send mass emails and videos you created in minutes before in your office while on the go or away from your workplace.
Wearable technology was the biggest change of the year. With email marketing campaigns now appearing on smart watches, it became necessary to change the way we write email copy. In the case of email copy, there are two important things. The first few subject lines need to be more conventional, impactful and objective. A smaller screen that houses the copy represents that it is no longer just the text because it would taiwan consumer email list get lost in the mix, but will also be seen as a nuisance. On the other hand, email subject lines need to be like Twitter posts – to fit on the screen, they need to appear more engaging and connect better with a millennial audience.
Even though Apple's iWatch users span the majority of generational users due to how easy the product is to use, smartwatches specifically (they're like a first wave of smartwatch technology) appealed to the millennial mindset. This means users are looking to get what they need quickly, in a casual manner, and still be able to find value in short messages to be viewed on small screens.
Short messages were also a big enough rallying point for mobile marketing to continue to be a very important development need. Even though email campaign platforms offer a mobile version, the fact is that most marketers tend to forget that most readers will probably be viewing their campaigns on their mobile devices. This means that both the design and the content have to be download-friendly, screen-size-friendly and message-resolution-friendly – so no large images and multiple images that make downloading slow, while favoring compact copy. Mobile email campaigns don’t just stop there.
Knowing that “on the go” doesn’t just apply to readers, but also to senders, forward-thinking marketers took it a step further by aligning themselves with a solution that allows you to send your campaigns on the go, out of the office, anywhere. If you have a smartphone like an iPhone or Android, you can use Benchmark’s email app to send your email plan via phone to your customer list. The app comes with 10 exclusive templates that are ready to send. Mobile marketers are the state of the art these days with the need to multi-task means you can send mass emails and videos you created in minutes before in your office while on the go or away from your workplace.