Do you know the problems or difficulties of your ideal client?
Posted: Wed Dec 04, 2024 10:48 am
SUMMARY
What are your client's difficulties?
How to know your customer's problems?
On the side of your potential customers
Regarding your current clients
How are things going with your competitors?
How do you integrate all this into your marketing?
Learn how to understand your ideal customer's problems to increase sales of your online course.
You know, when it comes to writing your sales philippines mobile phone numbers database page or your registration page (this is also true for most of the pages on your site and for a lot of your content), you are often advised to talk about the difficulties of your ideal client . What keeps them from sleeping peacefully?
Talking about it is good, proposing solutions is devilishly more effective
and that is the promise hidden behind your content. Depending on the type of content (free or paid), you will go more or less far in the level of advice.
You will have understood it for:
seduce Internet users,
make them want to follow you,
create super-quali-formi offers
You need to know the challenges of your ideal client.
What are your client's difficulties?
The problems you are trying to solve must be a significant part of your client's life. You must know their fears, what keeps them awake at night, what they are desperate to escape.
Let me give you an example. Let's say your specialty is the art of couples massage. Your clients' difficulties might be that he or she:
looking for a duo activity to strengthen their relationship
wants to improve his massage skills to surprise the other person
wants her partner to learn how to give her great massages
This step may take a little time, because it requires you to know your ideal client well, but it is essential. Indeed, knowing what problems your client struggles with will allow you to:
regularly attract new targeted people to you (thanks to the free content that you create and distribute)
create a deeper relationship with the people who follow you (you know them and understand them)
convert more of your site visitors into leads (they will happily sign up for your newsletter if you offer them useful content in exchange)
convert more prospects into customers (your offers will meet their needs exactly)
What are your client's difficulties?
How to know your customer's problems?
On the side of your potential customers
Regarding your current clients
How are things going with your competitors?
How do you integrate all this into your marketing?
Learn how to understand your ideal customer's problems to increase sales of your online course.
You know, when it comes to writing your sales philippines mobile phone numbers database page or your registration page (this is also true for most of the pages on your site and for a lot of your content), you are often advised to talk about the difficulties of your ideal client . What keeps them from sleeping peacefully?
Talking about it is good, proposing solutions is devilishly more effective
and that is the promise hidden behind your content. Depending on the type of content (free or paid), you will go more or less far in the level of advice.You will have understood it for:
seduce Internet users,
make them want to follow you,
create super-quali-formi offers
You need to know the challenges of your ideal client.
What are your client's difficulties?
The problems you are trying to solve must be a significant part of your client's life. You must know their fears, what keeps them awake at night, what they are desperate to escape.
Let me give you an example. Let's say your specialty is the art of couples massage. Your clients' difficulties might be that he or she:
looking for a duo activity to strengthen their relationship
wants to improve his massage skills to surprise the other person
wants her partner to learn how to give her great massages
This step may take a little time, because it requires you to know your ideal client well, but it is essential. Indeed, knowing what problems your client struggles with will allow you to:
regularly attract new targeted people to you (thanks to the free content that you create and distribute)
create a deeper relationship with the people who follow you (you know them and understand them)
convert more of your site visitors into leads (they will happily sign up for your newsletter if you offer them useful content in exchange)
convert more prospects into customers (your offers will meet their needs exactly)