Taco Bell's Marketing Campaign Underscores A Cultural Shift Toward A Dystopian Breakdown Of

[Mitu3120]

In the last two centuries, society could be measured by its literature and poetry. Romanticism (1800-1850), for example, was a reaction to the Industrial Revolution – itself a discordant experience that turned time and action into a commodity and gave birth to desolate landscapes. In the following century, the First World War gave rise to great literary works in which characters were marked by war.

In another hundred years, they won't have to read the books of our time to understand us. Our generations will only have to look at our advertising campaigns.

Advertising and marketing have become the new mirrors through which we reflect society, our values, our frustrations and our desires. And despite Taco Bell's "Routine uae consumer email list Republic" campaign that highlighted a couple of arguments about fast food breakfast, it would be terribly wrong to think that we are only talking about food.

We're talking about so much more. We're talking about the point where three generations meet, discovering what they have in common. From the Baby Boomers, to Generation X and the newly arrived Millennials, the one thing they all have in common is a desperate need to be free.



While we are not facing the bleak landscape of an industrial revolution, and we are not facing a war on the horrific scale of World War I, we are facing something very real and psychologically discordant in a devastating new way: a lack of authenticity and regulation. Without going into a long speech about how we are more trapped than ever before at any time in history, we can agree that there is a greater amount of regulation and surveillance on our individuality than ever before. It is despotic and Taco Bell managed to achieve that.