What are your potential customers or readers looking for?
Posted: Thu Dec 05, 2024 4:19 am
“By activating the site search report we open the way to another SEO, a private, personalized and highly valuable one”
What are your potential customers searching for? What about your web readers? What can't they find? How do they search? How do they behave after a search? How many searches do they need to find what they need? How does the search engine affect sales? And blog subscriptions? What is the value of the search engine? Is it worth raising or lowering it?
Let's go step by step, since you can see that simply knowing what your users are looking for on the web opens up a range of extremely interesting reflections to continue optimizing your web analytics and, therefore, your business or blog. Let's go point by point:
This is the first answer you will get from this report, and it is that by comparing the keywords for which we get the most traffic, we can cross-reference the data based on the topic to list of cabo verde consumer email find out which topics are most clearly presented on the website in a ranking of efficient vs. improvable. What do I mean? Look, let's start by analyzing it at a group level to get an idea, and from there we will go on to analyze in detail the main internal searches:
Let's say that by grouping keywords on SEO topics, Miguel receives 10,000 visits a day and has an average of 50 queries in his internal search engine on the SEO topic. On the other hand, for social media keywords he receives 5,000 visits and has an average of 40 queries in his internal search engine on this topic. Which section is a priori more efficient?
Well, we should analyze the average time spent by users who have searched for terms related to SEO vs. Social Media. A priori we see that the propensity to search by entering from social media is greater (0.5% for SEO and 0.8% for Social Media), so it may indicate that it is not as present or as clear at the usability level and that, therefore, it needs a search to be found. But staying with this analysis would be wrong, since the opposite could happen and the topic would generate so much interest that it would provoke searches to read more content on the subject.
This is where the metric that appears in the dashboard report titled “time after search” comes into play. With it, you will see what happened after the user searched for that keyword in your internal search engine.
What are your potential customers searching for? What about your web readers? What can't they find? How do they search? How do they behave after a search? How many searches do they need to find what they need? How does the search engine affect sales? And blog subscriptions? What is the value of the search engine? Is it worth raising or lowering it?
Let's go step by step, since you can see that simply knowing what your users are looking for on the web opens up a range of extremely interesting reflections to continue optimizing your web analytics and, therefore, your business or blog. Let's go point by point:
This is the first answer you will get from this report, and it is that by comparing the keywords for which we get the most traffic, we can cross-reference the data based on the topic to list of cabo verde consumer email find out which topics are most clearly presented on the website in a ranking of efficient vs. improvable. What do I mean? Look, let's start by analyzing it at a group level to get an idea, and from there we will go on to analyze in detail the main internal searches:
Let's say that by grouping keywords on SEO topics, Miguel receives 10,000 visits a day and has an average of 50 queries in his internal search engine on the SEO topic. On the other hand, for social media keywords he receives 5,000 visits and has an average of 40 queries in his internal search engine on this topic. Which section is a priori more efficient?
Well, we should analyze the average time spent by users who have searched for terms related to SEO vs. Social Media. A priori we see that the propensity to search by entering from social media is greater (0.5% for SEO and 0.8% for Social Media), so it may indicate that it is not as present or as clear at the usability level and that, therefore, it needs a search to be found. But staying with this analysis would be wrong, since the opposite could happen and the topic would generate so much interest that it would provoke searches to read more content on the subject.
This is where the metric that appears in the dashboard report titled “time after search” comes into play. With it, you will see what happened after the user searched for that keyword in your internal search engine.