When we previously defined that we can assign a value of 100 to getting a blog subscriber, we don't mean that it's worth 100€, but now we can see how the distribution is made between channels as part of this process around the objective. If we hadn't assigned a numerical value, right now we would have reports with a value/session of 0. A shame when we can make decisions with such a simple gesture, don't you think?
7.1.- SEO profitability compared to other marketing channels
In the first report, titled “What toll do we charge on each channel?” we will see how many sessions each channel provides (SEO, SEM, Social, Referrals…) and, more importantly, what value each session has on average. You will see that if you have a good networking strategy or generate quality content, you will drag referral traffic to the best positions in terms of value generation.
All of this will help us to see the profitability of each campaign or department, in the case of a company, or of actions and time dedicated in the case of a person or small team.
The title of the report, aside from the joke, seems to me to be very visual in order to understand what our users or readers pay us (more than a toll it would be a donation) depending on the channel through which they arrive at our website.
If they arrive through a social channel, cabo verde email address and they don't like what they end up seeing because it doesn't match what they expected, they're not going to provide us with much value per session. On the other hand, if SEO is really the boss, the visits that come from Google will be grateful and will meet the objectives we have defined, reporting a higher value per session.
The analysis is not so simple, because we could make the mistake of not analyzing it in the detail it deserves based on the objectives we have set. If we intend to sell from social traffic, we have it clear, but on the other hand, if what we want is to achieve better engagement with the blog, then we should control that this value per session is not too low. Everything will depend, as always in web analytics, on the objectives we have defined.
To be more precise, we should analyze this information based on attribution models, but since we cannot export this to a panel like the one I am sharing with you, I have preferred not to complicate it. It is also interesting that you visit this section.
