Email Marketing: Keys to making your campaign a success
Posted: Thu Dec 05, 2024 4:28 am
email marketing campaigns
4.6/5 - (5 votes)
Email marketing remains one of the most powerful tools in digital marketing. Through a proper email marketing strategy, you can guide users throughout the sales funnel, from discovery to conversion. In this post, we explain the best email marketing strategies to make your campaigns a success.
Email marketing is an effective technique today that you can continue to rely on to maximize your Inbound marketing strategy, linking email sending to each of the funnel phases, also called the conversion funnel.
TOFU (top of the funnel)
MOFU (Middle of the funnel)
BOFU (Bottom of the funnel)
That's why, in today's post, we're going to give you nine tips that you need to apply if you want your email marketing campaign to be a complete success. So let's start by refreshing your mind with some basic concepts.
Page Contents
1. What is Email Marketing?
2. Advantages of Email Marketing
3. How does email marketing work and what is it for?
4. Keys to an effective email marketing campaign
5. Tools to create your email marketing campaigns
6. Advantages of email marketing in digital marketing
7. Email marketing examples
8. Interesting content to include in email marketing
9. Relationship between Inbound Marketing and Email Marketing
10. Email Marketing as a source of lead nurturing
11. Interesting content to include in email marketing
12. Metrics that we must take into account in an email marketing action
1. What is Email Marketing?
Email marketing is a digital marketing technique and inbound marketing strategy that consists of contacting the target audience via email. It is true that in recent years this technique has been overused and in many cases misused, which is why some digital marketing professionals view the email marketing technique with suspicion.
Email marketing is the process of sending emails to your target audience with the intention of creating a long-term relationship. Although this technique has been abused by some in recent years, it is still highly effective. Studies show that the ROI of email marketing is four times higher than other channels, with a return rate of 122%. Gmail, for example, has over 1.5 billion active users, making email an ideal medium for reaching a wide audience.
Blue CTA digitalization
However, the statistics and data speak for themselves and reveal that this is a technique that you should take into account in your digital marketing strategies. To give some examples of the effectiveness of email marketing, we can name the following:
According to Data Marketing Analytics , the ROI or return on investment (the economic value generated as a result of carrying out various marketing activities) of email is 4 times more powerful than that of other channels, averaging 122%.
According to the statistical portal ( Statitsa ) , there were already more than 5.6 billion active email accounts in 2019.
Gmail currently has 1.5 billion active users worldwide, meaning that about one in five people has an active email account.
2. Advantages of Email Marketing
Email marketing has numerous advantages that make it an essential strategy.
In addition to its great and proven effectiveness, email marketing has other advantages, such as:
Its simple implementation
The customization that can be done to emails according to each of the client profiles or target audiences that you have, depending on the moment in which they are
Automating the process in an intelligent way
Segmentation that can be done at any time
The ease of building loyalty among your audience and improving your brand image, as well as increasing sales , is greater with email marketing.
It's cheap
You can get immediate results
Email marketing is a powerful technique, how australia telegram phone number list ever, if you want to get the best results there are a series of keys that we, as an inbound marketing agency, believe you should follow. Take note!
3. How does email marketing work and what is it for?
Email marketing allows you to build long-term relationships with your customers. These email marketing strategies are based on obtaining data from your users, segmenting them according to their behavior and sending them relevant content at the right time.
As its name suggests, it works by sending emails to our clients. With this type of marketing tool, what we seek is to create a long-term relationship with them, if possible, one that lasts forever. We assume that this relationship “begins” the moment the user gives us their data and accepts the sending of the same, so it is assumed that they are willing to receive it. The quality of what we send them will be what determines whether they continue with us or not.
4. Keys to an effective email marketing campaign
Below we show you 9 keys to carry out an effective email marketing campaign and thus generate greater income and benefits for your business:
Choose an attractive subject
The subject is crucial for the recipient to open your email. It should be brief, captivating and generate urgency. Keep in mind that, many times and to a large extent, the subject of the email is what will determine whether or not the recipient opens the email you have sent them. The characteristics of the subject should mainly be that it is brief, captivating in the eyes of the person who reads it, it should generate a certain urgency to want to open it and it should not contain strange characters or exclamations, questions or capital letters.
One piece of advice we can give you at this point is to write it with your buyer persona in mind . You should think about what subject do you think would catch their attention? The more polished the subject of your email is, the higher the opening rate you will get.
Just remember, the number of times you received certain emails, which you didn't even open because they didn't seem interesting, or better yet, they didn't seem to provide you with any value; the content of your email may be quite interesting, but just because of a poorly written subject or title of the email, your final audience may not even open it.
4.6/5 - (5 votes)
Email marketing remains one of the most powerful tools in digital marketing. Through a proper email marketing strategy, you can guide users throughout the sales funnel, from discovery to conversion. In this post, we explain the best email marketing strategies to make your campaigns a success.
Email marketing is an effective technique today that you can continue to rely on to maximize your Inbound marketing strategy, linking email sending to each of the funnel phases, also called the conversion funnel.
TOFU (top of the funnel)
MOFU (Middle of the funnel)
BOFU (Bottom of the funnel)
That's why, in today's post, we're going to give you nine tips that you need to apply if you want your email marketing campaign to be a complete success. So let's start by refreshing your mind with some basic concepts.
Page Contents
1. What is Email Marketing?
2. Advantages of Email Marketing
3. How does email marketing work and what is it for?
4. Keys to an effective email marketing campaign
5. Tools to create your email marketing campaigns
6. Advantages of email marketing in digital marketing
7. Email marketing examples
8. Interesting content to include in email marketing
9. Relationship between Inbound Marketing and Email Marketing
10. Email Marketing as a source of lead nurturing
11. Interesting content to include in email marketing
12. Metrics that we must take into account in an email marketing action
1. What is Email Marketing?
Email marketing is a digital marketing technique and inbound marketing strategy that consists of contacting the target audience via email. It is true that in recent years this technique has been overused and in many cases misused, which is why some digital marketing professionals view the email marketing technique with suspicion.
Email marketing is the process of sending emails to your target audience with the intention of creating a long-term relationship. Although this technique has been abused by some in recent years, it is still highly effective. Studies show that the ROI of email marketing is four times higher than other channels, with a return rate of 122%. Gmail, for example, has over 1.5 billion active users, making email an ideal medium for reaching a wide audience.
Blue CTA digitalization
However, the statistics and data speak for themselves and reveal that this is a technique that you should take into account in your digital marketing strategies. To give some examples of the effectiveness of email marketing, we can name the following:
According to Data Marketing Analytics , the ROI or return on investment (the economic value generated as a result of carrying out various marketing activities) of email is 4 times more powerful than that of other channels, averaging 122%.
According to the statistical portal ( Statitsa ) , there were already more than 5.6 billion active email accounts in 2019.
Gmail currently has 1.5 billion active users worldwide, meaning that about one in five people has an active email account.
2. Advantages of Email Marketing
Email marketing has numerous advantages that make it an essential strategy.
In addition to its great and proven effectiveness, email marketing has other advantages, such as:
Its simple implementation
The customization that can be done to emails according to each of the client profiles or target audiences that you have, depending on the moment in which they are
Automating the process in an intelligent way
Segmentation that can be done at any time
The ease of building loyalty among your audience and improving your brand image, as well as increasing sales , is greater with email marketing.
It's cheap
You can get immediate results
Email marketing is a powerful technique, how australia telegram phone number list ever, if you want to get the best results there are a series of keys that we, as an inbound marketing agency, believe you should follow. Take note!
3. How does email marketing work and what is it for?
Email marketing allows you to build long-term relationships with your customers. These email marketing strategies are based on obtaining data from your users, segmenting them according to their behavior and sending them relevant content at the right time.
As its name suggests, it works by sending emails to our clients. With this type of marketing tool, what we seek is to create a long-term relationship with them, if possible, one that lasts forever. We assume that this relationship “begins” the moment the user gives us their data and accepts the sending of the same, so it is assumed that they are willing to receive it. The quality of what we send them will be what determines whether they continue with us or not.
4. Keys to an effective email marketing campaign
Below we show you 9 keys to carry out an effective email marketing campaign and thus generate greater income and benefits for your business:
Choose an attractive subject
The subject is crucial for the recipient to open your email. It should be brief, captivating and generate urgency. Keep in mind that, many times and to a large extent, the subject of the email is what will determine whether or not the recipient opens the email you have sent them. The characteristics of the subject should mainly be that it is brief, captivating in the eyes of the person who reads it, it should generate a certain urgency to want to open it and it should not contain strange characters or exclamations, questions or capital letters.
One piece of advice we can give you at this point is to write it with your buyer persona in mind . You should think about what subject do you think would catch their attention? The more polished the subject of your email is, the higher the opening rate you will get.
Just remember, the number of times you received certain emails, which you didn't even open because they didn't seem interesting, or better yet, they didn't seem to provide you with any value; the content of your email may be quite interesting, but just because of a poorly written subject or title of the email, your final audience may not even open it.