Why is the SEO strategy going well or badly?
Posted: Thu Dec 05, 2024 4:33 am
We already used this template in the web analytics class I taught in Miguel Florido's SEO course last March, so some of you will have it fresher. But don't fall asleep, because today we are going to expand much further on what those 2 hours of class gave us.
Enough of the preambles, do you want war? Here begins your own battle with web analytics, and I share with you a handful of good tips so that you can emerge victorious from it.
0.- SEO Dashboard Template for Google Analytics
Here is the link to the dashboard that we will follow throughout this guide, with it you will be able to view all the reports that we will review and analyze one by one in detail:
If you have already linked to it, you will see that it covers a large amount of data and that it may be a little overwhelming at first, but don't worry, that's what this guide is for.
During the guide I will provide examples of real companies and we will see what type of analysis we can do in each case.
There is a lot to see and more to cameroon email list analyze, so let's go into detail about what information each report collects and what will help us reorient and improve our SEO strategy.
It may seem obvious to you, but I will tell you that there are companies that do not even take the step of separately analyzing the increase in SEO traffic compared to the rest of the acquisition channels. It is sad, but it is true. Although the truth is that it is often due to a lack of knowledge of the Google Analytics tool or a lack of time and desire to want to learn how it is structured.
“When a project does not grow, we have one problem; but when a project grows and we do not know why, then we have two because we do not know the reason for the growth and, therefore, we will not know the reason why it will decrease in the future.”
When there is no analysis we drift, we depend 100% on the market, the economic situation and the competition.
Enough of the preambles, do you want war? Here begins your own battle with web analytics, and I share with you a handful of good tips so that you can emerge victorious from it.
0.- SEO Dashboard Template for Google Analytics
Here is the link to the dashboard that we will follow throughout this guide, with it you will be able to view all the reports that we will review and analyze one by one in detail:
If you have already linked to it, you will see that it covers a large amount of data and that it may be a little overwhelming at first, but don't worry, that's what this guide is for.
During the guide I will provide examples of real companies and we will see what type of analysis we can do in each case.
There is a lot to see and more to cameroon email list analyze, so let's go into detail about what information each report collects and what will help us reorient and improve our SEO strategy.
It may seem obvious to you, but I will tell you that there are companies that do not even take the step of separately analyzing the increase in SEO traffic compared to the rest of the acquisition channels. It is sad, but it is true. Although the truth is that it is often due to a lack of knowledge of the Google Analytics tool or a lack of time and desire to want to learn how it is structured.
“When a project does not grow, we have one problem; but when a project grows and we do not know why, then we have two because we do not know the reason for the growth and, therefore, we will not know the reason why it will decrease in the future.”
When there is no analysis we drift, we depend 100% on the market, the economic situation and the competition.