Outperform your competition with good keyword research
Posted: Thu Dec 05, 2024 4:49 am
image outrank your competition with good keyword research
5/5 - (2 votes)
Targeting your target audience with the right keywords is not easy. In fact, it is extremely complicated. But we like difficult challenges, so we are going to explain how to do good keyword research to beat our competition.
Page Contents
1. How to do good Keyword Research?
2. Research your competitors
4. Use the right tools to find keywords
5. Competition and cost per click (CPC)
6. Target your niche market
7. Prepare an action plan to beat your competition
8. For each company, a strategy
1. How to do good Keyword Research?
First of all, if you ask SEO professionals how to do good keyword research , you will probably get mixed answers and, as they say, every master has his own little book. But there are certainly factors that marketing specialists consider important.
New call to action
keywords of our target
There is a nearly even split between high search volume and relevance, with a few others being very close.
Despite the differences of opinion that may exist in the SEO community about which factors are most important in keyword research, there is some consistency.
For example, 50% of marketers say they review their keyword rankings weekly .
keyword ranking
It's clear that marketers care about keyword rankings, but there are many nuances in how they identify the right keywords.
This would be a brief guide on how to identify which keyword we should position ourselves for to face our competition.
2. Research your competitors
One of the most common things digital marketers say is to start their keyword research by looking at their competitors. Your main competitors already have what you want: ranking position.
Luckily, since they've already achieved this position, you can start your competitive research with a simple tool: Google. Search for a keyword you're interested in and see who's ranking. Then look at their content and see how you can do better. This is one of Google's secrets; quality content ranks better than mediocre content.
Do a more comprehensive search or perform a search as if your customers were searching. How do you think they would search for you on Google? In other words, enter keywords that your users might search for, and then make your content worthy of those positions.
Many SEO managers also recommend looking for what your competitors are missing . You need to find gaps in their content. If you can attack the questions your competitors aren't talking about, you'll get the traffic they can't get.
In addition to targeting your competition based on keywords they already rank for, it’s important to think realistically. Typically, it’s not about taking keywords away from your more resourceful competitors, as they’re likely well entrenched in those positions.
Instead, look for someone a level or two above or below the site you're researching. It's easier to gain those rankings, and you can often find ideas that aren't readily apparent.
Other options suggested by SEO experts are:
Find out which long-tail keyword your closest competitors are ranking for
Analyze the competitiveness of those ke cambodia telegram data ywords , including the backlinks that their pages have.
Create better content than your competition.
Optimize that content for search engines.
Promote that content.
It's not an easy process. But it will help you improve your rankings through competitor research.
One last interesting note to keep in mind is that you need to do research on both desktop and mobile search . You can find some interesting differences, especially now that Google only ranks websites that are Mobile Friendly .
3. Pay attention to the authority of your competition
We can't keep track of everything our competition is doing or every keyword they're ranking for. We need to prioritize based on keywords we can reasonably expect to rank for.
How do we know which competitors are worth following? To do this, we recommend using the MozBar Chrome extension to see their domain authority.
When we search for keywords, we will look at Google's competition index or the keyword difficulty score in SEMRush. Those keywords that have a difficulty lower than their domain authority, by attacking them, is where we can see a big increase in organic results.
It is important to consider the authority of the website you are competing against. For example, if your rivals are Amazon and El Corte Inglés, it may be difficult for you to compete (although not impossible).
If there are any open opportunities and there are no major brands, we may be able to rank as high as the sites you are ranking. So if we don't see any major brands, we have an excellent chance of appearing on the first page of search results.
Once we rank on these results pages, we may have the opportunity to compete with major brands for their keywords.
4. Use the right tools to find keywords
5/5 - (2 votes)
Targeting your target audience with the right keywords is not easy. In fact, it is extremely complicated. But we like difficult challenges, so we are going to explain how to do good keyword research to beat our competition.
Page Contents
1. How to do good Keyword Research?
2. Research your competitors
4. Use the right tools to find keywords
5. Competition and cost per click (CPC)
6. Target your niche market
7. Prepare an action plan to beat your competition
8. For each company, a strategy
1. How to do good Keyword Research?
First of all, if you ask SEO professionals how to do good keyword research , you will probably get mixed answers and, as they say, every master has his own little book. But there are certainly factors that marketing specialists consider important.
New call to action
keywords of our target
There is a nearly even split between high search volume and relevance, with a few others being very close.
Despite the differences of opinion that may exist in the SEO community about which factors are most important in keyword research, there is some consistency.
For example, 50% of marketers say they review their keyword rankings weekly .
keyword ranking
It's clear that marketers care about keyword rankings, but there are many nuances in how they identify the right keywords.
This would be a brief guide on how to identify which keyword we should position ourselves for to face our competition.
2. Research your competitors
One of the most common things digital marketers say is to start their keyword research by looking at their competitors. Your main competitors already have what you want: ranking position.
Luckily, since they've already achieved this position, you can start your competitive research with a simple tool: Google. Search for a keyword you're interested in and see who's ranking. Then look at their content and see how you can do better. This is one of Google's secrets; quality content ranks better than mediocre content.
Do a more comprehensive search or perform a search as if your customers were searching. How do you think they would search for you on Google? In other words, enter keywords that your users might search for, and then make your content worthy of those positions.
Many SEO managers also recommend looking for what your competitors are missing . You need to find gaps in their content. If you can attack the questions your competitors aren't talking about, you'll get the traffic they can't get.
In addition to targeting your competition based on keywords they already rank for, it’s important to think realistically. Typically, it’s not about taking keywords away from your more resourceful competitors, as they’re likely well entrenched in those positions.
Instead, look for someone a level or two above or below the site you're researching. It's easier to gain those rankings, and you can often find ideas that aren't readily apparent.
Other options suggested by SEO experts are:
Find out which long-tail keyword your closest competitors are ranking for
Analyze the competitiveness of those ke cambodia telegram data ywords , including the backlinks that their pages have.
Create better content than your competition.
Optimize that content for search engines.
Promote that content.
It's not an easy process. But it will help you improve your rankings through competitor research.
One last interesting note to keep in mind is that you need to do research on both desktop and mobile search . You can find some interesting differences, especially now that Google only ranks websites that are Mobile Friendly .
3. Pay attention to the authority of your competition
We can't keep track of everything our competition is doing or every keyword they're ranking for. We need to prioritize based on keywords we can reasonably expect to rank for.
How do we know which competitors are worth following? To do this, we recommend using the MozBar Chrome extension to see their domain authority.
When we search for keywords, we will look at Google's competition index or the keyword difficulty score in SEMRush. Those keywords that have a difficulty lower than their domain authority, by attacking them, is where we can see a big increase in organic results.
It is important to consider the authority of the website you are competing against. For example, if your rivals are Amazon and El Corte Inglés, it may be difficult for you to compete (although not impossible).
If there are any open opportunities and there are no major brands, we may be able to rank as high as the sites you are ranking. So if we don't see any major brands, we have an excellent chance of appearing on the first page of search results.
Once we rank on these results pages, we may have the opportunity to compete with major brands for their keywords.
4. Use the right tools to find keywords