5 tips to recover inactive leads
Posted: Thu Dec 05, 2024 4:50 am
We know that having thousands and millions of leads sounds fantastic. But let's be honest, how many of them are inactive leads ?
Surely the same thing happens in your company or brand. And we also know that it is a shame not to be able to take advantage of all that data. But… we have the solution to recover those leads !
At Kiwop , we want your business to be a future-proof business. That's poland phone number list why we recommend that you continue reading this article with everything you need to know about 5 tips to recover inactive leads .
What are you waiting for?
What is a lead?
But let's start at the beginning, what is a lead? To explain the concept of a lead well, we should begin by defining and segmenting the Sales Funnel .
The Sales Funnel is divided into three parts: Top of the Funnel (TOFU) , Middle of the Funnel (MOFU) and Bottom of the Funnel (BOFU) . And, basically, it is the path that a user follows from the moment they visit the website until they become a customer. From attraction in the TOFU, through data capture in the MOFU and sales and loyalty in the BOFU.
And what does this have to do with leads? Leads are those users who are somewhere between user and customer, that is, in the Middle of the Funnel. They are those users who have visited the website and have left their details , but have not yet purchased.
Leads are an essential part of the company, because even if they are not yet clients or have not made any sales, they are in the consideration phase . The ideal moment in which you can “attack” them to convert them into clients. They already know you, they have not bought from you, but they are thinking about it.
If you are interested in this topic, we recommend reading the Blog on how to get subscribers in your email marketing strategy .
marketing leads
Email Marketing as a tool to get leads
What are inactive subscribers?
Inactive subscribers are leads , that is, users who have left their contact information such as email or phone number, but who no longer interact with the messages or communications you send them.
And it is important to keep in mind that inactive subscribers , if nothing is done to recover them, end up being a lost investment in terms of money and time.
There are several reasons why a lead ends up being an inactive subscriber . Either because your messages end up in the spam folder, because your content no longer interests them, because of unattractive subject lines or even because you send too many emails.
How an inactive lead can harm your brand
An inactive lead is detrimental to your brand , and in the end, as we have said, you have invested a lot of time and money in them, and in fact you continue to do so through emailing, so that they never react to your messages.
Plus, you run the risk of your emails always ending up in the spam folder if no one interacts with them.
So… you have two options; ignore them, or get them back. And we recommend the second option! It’s never too late to get that lead’s attention again . They already subscribed once, right? Because where there was fire, there are ashes left.
Email Marketing and Leads
As we have already mentioned, communication with leads and strategies to win them back are centered on Email Marketing . Why? Because you have their emails and contact information and it is the most direct way to communicate with them, offering them personalized products and messages.
Yes! You have to take into account what permissions those leads have given you to know what you should send them. If they don't want to receive promotions or offers, always respect it. And we tell you this because, otherwise, you could have legal problems for skipping permissions and privacy terms .
There are also alternatives to emails offering promotions and discounts . Communications, news, events… anything that is of interest to them! And that also helps them want to end up receiving information about sales.
If you are interested in this topic, we recommend reading this blog on how to avoid unsubscribing from your email marketing subscriber list .
Surely the same thing happens in your company or brand. And we also know that it is a shame not to be able to take advantage of all that data. But… we have the solution to recover those leads !
At Kiwop , we want your business to be a future-proof business. That's poland phone number list why we recommend that you continue reading this article with everything you need to know about 5 tips to recover inactive leads .
What are you waiting for?
What is a lead?
But let's start at the beginning, what is a lead? To explain the concept of a lead well, we should begin by defining and segmenting the Sales Funnel .
The Sales Funnel is divided into three parts: Top of the Funnel (TOFU) , Middle of the Funnel (MOFU) and Bottom of the Funnel (BOFU) . And, basically, it is the path that a user follows from the moment they visit the website until they become a customer. From attraction in the TOFU, through data capture in the MOFU and sales and loyalty in the BOFU.
And what does this have to do with leads? Leads are those users who are somewhere between user and customer, that is, in the Middle of the Funnel. They are those users who have visited the website and have left their details , but have not yet purchased.
Leads are an essential part of the company, because even if they are not yet clients or have not made any sales, they are in the consideration phase . The ideal moment in which you can “attack” them to convert them into clients. They already know you, they have not bought from you, but they are thinking about it.
If you are interested in this topic, we recommend reading the Blog on how to get subscribers in your email marketing strategy .
marketing leads
Email Marketing as a tool to get leads
What are inactive subscribers?
Inactive subscribers are leads , that is, users who have left their contact information such as email or phone number, but who no longer interact with the messages or communications you send them.
And it is important to keep in mind that inactive subscribers , if nothing is done to recover them, end up being a lost investment in terms of money and time.
There are several reasons why a lead ends up being an inactive subscriber . Either because your messages end up in the spam folder, because your content no longer interests them, because of unattractive subject lines or even because you send too many emails.
How an inactive lead can harm your brand
An inactive lead is detrimental to your brand , and in the end, as we have said, you have invested a lot of time and money in them, and in fact you continue to do so through emailing, so that they never react to your messages.
Plus, you run the risk of your emails always ending up in the spam folder if no one interacts with them.
So… you have two options; ignore them, or get them back. And we recommend the second option! It’s never too late to get that lead’s attention again . They already subscribed once, right? Because where there was fire, there are ashes left.
Email Marketing and Leads
As we have already mentioned, communication with leads and strategies to win them back are centered on Email Marketing . Why? Because you have their emails and contact information and it is the most direct way to communicate with them, offering them personalized products and messages.
Yes! You have to take into account what permissions those leads have given you to know what you should send them. If they don't want to receive promotions or offers, always respect it. And we tell you this because, otherwise, you could have legal problems for skipping permissions and privacy terms .
There are also alternatives to emails offering promotions and discounts . Communications, news, events… anything that is of interest to them! And that also helps them want to end up receiving information about sales.
If you are interested in this topic, we recommend reading this blog on how to avoid unsubscribing from your email marketing subscriber list .