5 tips to improve Google Ads performance with a chatbot
Posted: Thu Dec 05, 2024 4:54 am
You've probably accessed a Google Ads ad more than once and, on the landing page, a chat has appeared to allow you to speak directly with someone from the brand.
Well, it's not a someone, it's a what. And it's that, normally, those chats that appear are chatbots .
At Kiwop , we want your business to be the future. That's why we r poland consumer mobile number list ecommend that you continue reading this article with everything you need to know about how to improve Google Ads performance with a chatbot .
What are you waiting for?
What is Google Ads and how does it work?
Google Ads is the platform par excellence for working on SEM or Search Engine Marketing , that is, advertising through search engines .
SEM consists of working on different types of campaigns to appear in the first search results , even before the organic search results. In this way, you appear before users who are actively searching for what you offer.
And Google Ads is so popular because it is the SEM platform of Google, the most used search engine worldwide.
Through Google Ads you can create different types of campaigns that are activated by keywords. If a user searches for a keyword that you are targeting in your ad, that ad, if everything is well optimized, will appear giving that person everything they need. Easy, right?
Google Ads is Google's SEM platform
Types of campaigns in Google Ads
Google Ads works with different types of campaigns, depending on your objective. The most popular ads, and the ones that started Google Ads, are search ads, those that appear in search results.
But there are also other types of ads such as Display ads, Discovery ads, video ads , etc. Each of them can have different objectives, such as more views or a greater number of clicks and visits.
But in the end, and to be honest, we all know that what we want most is to increase sales. And this is where a chatbot can help us. Because even if a user clicks on your ad and visits your website, if you don't make it easier for them, they will leave and visit the second ad.
If you found this interesting, don't miss this blog on how to create a successful SEM campaign .
What is a chatbot
And now that you know what Google Ads is and how it works , let's move on to the second essential part, what a chatbot is .
As we mentioned at the beginning of this blog, a chatbot is a chat that usually appears on websites and asks you if you need help or have any questions. And no, behind these chats, there are usually no people, there are usually bots or robots .
These chatbots are software that work using AI , Artificial Intelligence, and are installed on a website or landing page. Their main objective is to extract information and contact information from users who are potentially interested in your brand and in buying.
Thus, through a series of questions and answers that are improved and perfected thanks to AI, a chatbot ends up knowing a series of essential data ; name, number or email. Thus, you already have a lead to finish working on a sale.
Chatbots are trending in e-commerce this 2021
Chatbot example
Benefits of chatbots in Google Ads campaigns
The benefits of implementing a chatbot are many, especially if you work on Google Ads campaigns , and it improves both the contact rate and the conversion rate, also increasing the ROI in Google Ads and better optimizing your budget.
In the end, you are giving your visitors fully personalized attention 24 hours a day, every day of the year. Any questions, suggestions or queries can be made through the chatbot.
On the other hand, your company can optimize ROI beyond increasing profits through Google Ads. In the end, having a chatbot reduces your investment of time and money in hiring more staff to serve your customers.
Of course! We must not forget that a chatbot can never replace a submission form or phone calls . Although it helps filter leads and obtain valuable information while improving communication with the client, you should always have time to personally attend to your website users if they need it.
If you want to know more about the topic, we recommend reading the Blog about what chatbots are and what benefits they have .
5 tips to improve Google Ads performance by adding a chatbot
It's clear that the benefits of a chatbot for the performance of your Google Ads campaigns are many, as long as your chatbot works optimally and is focused on achieving better results. How? Read these tips!
Make your chatbot look human
You know it's not, and so do many of your users, but making a chatbot look like a person will make dealing with the user better, so they will be more likely to talk more, give more information and leave more personal details.
Reflect your brand identity in the chatbot
The way the chatbot gives answers and expressions, the emojis, the color of the chat… All of these are part of your brand identity ! Make your chatbot reflect everything that is part of your company's personality. This way, it inspires more confidence to start a conversation through the chatbot .
Well, it's not a someone, it's a what. And it's that, normally, those chats that appear are chatbots .
At Kiwop , we want your business to be the future. That's why we r poland consumer mobile number list ecommend that you continue reading this article with everything you need to know about how to improve Google Ads performance with a chatbot .
What are you waiting for?
What is Google Ads and how does it work?
Google Ads is the platform par excellence for working on SEM or Search Engine Marketing , that is, advertising through search engines .
SEM consists of working on different types of campaigns to appear in the first search results , even before the organic search results. In this way, you appear before users who are actively searching for what you offer.
And Google Ads is so popular because it is the SEM platform of Google, the most used search engine worldwide.
Through Google Ads you can create different types of campaigns that are activated by keywords. If a user searches for a keyword that you are targeting in your ad, that ad, if everything is well optimized, will appear giving that person everything they need. Easy, right?
Google Ads is Google's SEM platform
Types of campaigns in Google Ads
Google Ads works with different types of campaigns, depending on your objective. The most popular ads, and the ones that started Google Ads, are search ads, those that appear in search results.
But there are also other types of ads such as Display ads, Discovery ads, video ads , etc. Each of them can have different objectives, such as more views or a greater number of clicks and visits.
But in the end, and to be honest, we all know that what we want most is to increase sales. And this is where a chatbot can help us. Because even if a user clicks on your ad and visits your website, if you don't make it easier for them, they will leave and visit the second ad.
If you found this interesting, don't miss this blog on how to create a successful SEM campaign .
What is a chatbot
And now that you know what Google Ads is and how it works , let's move on to the second essential part, what a chatbot is .
As we mentioned at the beginning of this blog, a chatbot is a chat that usually appears on websites and asks you if you need help or have any questions. And no, behind these chats, there are usually no people, there are usually bots or robots .
These chatbots are software that work using AI , Artificial Intelligence, and are installed on a website or landing page. Their main objective is to extract information and contact information from users who are potentially interested in your brand and in buying.
Thus, through a series of questions and answers that are improved and perfected thanks to AI, a chatbot ends up knowing a series of essential data ; name, number or email. Thus, you already have a lead to finish working on a sale.
Chatbots are trending in e-commerce this 2021
Chatbot example
Benefits of chatbots in Google Ads campaigns
The benefits of implementing a chatbot are many, especially if you work on Google Ads campaigns , and it improves both the contact rate and the conversion rate, also increasing the ROI in Google Ads and better optimizing your budget.
In the end, you are giving your visitors fully personalized attention 24 hours a day, every day of the year. Any questions, suggestions or queries can be made through the chatbot.
On the other hand, your company can optimize ROI beyond increasing profits through Google Ads. In the end, having a chatbot reduces your investment of time and money in hiring more staff to serve your customers.
Of course! We must not forget that a chatbot can never replace a submission form or phone calls . Although it helps filter leads and obtain valuable information while improving communication with the client, you should always have time to personally attend to your website users if they need it.
If you want to know more about the topic, we recommend reading the Blog about what chatbots are and what benefits they have .
5 tips to improve Google Ads performance by adding a chatbot
It's clear that the benefits of a chatbot for the performance of your Google Ads campaigns are many, as long as your chatbot works optimally and is focused on achieving better results. How? Read these tips!
Make your chatbot look human
You know it's not, and so do many of your users, but making a chatbot look like a person will make dealing with the user better, so they will be more likely to talk more, give more information and leave more personal details.
Reflect your brand identity in the chatbot
The way the chatbot gives answers and expressions, the emojis, the color of the chat… All of these are part of your brand identity ! Make your chatbot reflect everything that is part of your company's personality. This way, it inspires more confidence to start a conversation through the chatbot .