Instagram Shopping “Increase sales of an e-commerce on social networks”
Posted: Thu Dec 05, 2024 4:56 am
how-instagram-shopping-works
5/5 - (2 votes)
Like most people, both in the digital world and not, new social networks appear every day, and of course people are not indifferent to them. At first, the use of social networks was totally different, but today, social networks continue to increase their influence on users' preferences and purchasing decisions.
And this is an important aspect that should not be overlooked, you can even ask yourself the following question: Is the opinion of other people about a product or service important to you? How many times have you read the opinions of others on social media before finally deciding to buy a product?
This is why, at nothingAD, the digital marketing agency , we search and analyze the latest trends in the sector on a daily basis. In this article, you will discover what the new Instagram Shopping feature consists of and how it can help you increase your e-commerce sales .
Page Contents
What is Instagram Shopping?
How to activate Instagram Shopping in just 5 steps
How to tag products on Instagram Shopping
Advantages of Instagram Shopping for your online store
What is Instagram Shopping?
Instagram Shopping is dedicated to companies that use this social network. As you will see below, this tool is very powerful and necessary if you are looking to increase your income. Thanks to this magnificent new tool, you can tag all the products in the photographs that are uploaded to the company profile. This social network is aimed at company profiles that sell their physical products on their website, integrating the catalog on Facebook, either through Shopify or BigCommerce.
New call to action
How to activate Instagram Shopping in just 5 steps
Instagram Shopping is the new tool available for business profiles on this popular social network . After having carried out the first tests in different countries, such as the United States, Germany, Australia, Brazil, Canada, Spain, France, Italy and the United Kingdom, Instagram Shopping now allows users to buy products with just one click on the images shared.
If you have a business profile, find out how Instagram Shopping works with these simple 5 steps. Because, as you can see below, shopping tags are used in a very similar way to how we tag our contacts. Now that you know what Instagram Shopping is all about, if you want to start using this tool, your profile must meet a series of essential requirements:
Update the latest version of Instagram on your smartphone.
Set up your Instagram account as a business profile .
Have published a minimum of 9 post brazil telegram data 30 million s for the purchase button to be activated.
Have an e-commerce website where you sell your products.
Integrate your product catalog with Facebook using Shopify or BigCommerce.
How to tag products on Instagram Shopping
Once you have completed the previous step and have activated the function, your users will automatically be able to view tagged products (with a maximum of 5) in the images with a notice to show the prices. This notice is identified as a button that says “Tap to see the products” and appears at the bottom of the photograph .
When a user clicks on this button, a label with the name of the product and its price appears. This label is a link to another Instagram page, where more photos and information about the product appear, from the store's catalogue. In order to make the purchase, the user must click on the blue "Buy" button and Instagram will take them directly to the product's website, where they will complete the purchase.
Advantages of Instagram Shopping for your online store
Mobile devices have changed the traditional way of selling and of course buying in a very drastic and unimaginable way. Nowadays, potential customers of any company can be browsing different social networks and suddenly, without even thinking about it, without having planned it, we end up seeing products of interest and we end up buying them, while simultaneously doing other daily tasks such as going to work, being on the subway or waiting in line at the supermarket.
For this reason, it is very important to integrate the new Instagram Shopping feature into your online store because it will only bring a multitude of advantages, such as:
You will increase the number of sales of your products through your brand profile.
You will significantly increase visits to your website.
You will facilitate the purchasing process for your users and potential customers.
You will increase sales from mobile devices .
People will buy your products without having to leave the Instagram app.
You will carry out non-intrusive advertising .
You will make the work of “ Influencers ” easier .
As you may have seen, Instagram shopping is a fairly simple process, both installing and tagging the different products, and if you implement it in your online store's sales strategy , the only thing you will have are advantages and many benefits.
If you have an e-commerce site, don't hesitate to take advantage of this new Instagram feature to increase sales of your products. At this point, we recommend you read our post Advantages of social media for B2B marketing
Remember that at nothingAd we define your influencer marketing strategy , we are experts in digital marketing and web positioning . Therefore, we know how we can help your business using social media, among other tools.
If you need to improve your digital strategy, do not hesitate to contact the Digital Marketing Agency !
5/5 - (2 votes)
Like most people, both in the digital world and not, new social networks appear every day, and of course people are not indifferent to them. At first, the use of social networks was totally different, but today, social networks continue to increase their influence on users' preferences and purchasing decisions.
And this is an important aspect that should not be overlooked, you can even ask yourself the following question: Is the opinion of other people about a product or service important to you? How many times have you read the opinions of others on social media before finally deciding to buy a product?
This is why, at nothingAD, the digital marketing agency , we search and analyze the latest trends in the sector on a daily basis. In this article, you will discover what the new Instagram Shopping feature consists of and how it can help you increase your e-commerce sales .
Page Contents
What is Instagram Shopping?
How to activate Instagram Shopping in just 5 steps
How to tag products on Instagram Shopping
Advantages of Instagram Shopping for your online store
What is Instagram Shopping?
Instagram Shopping is dedicated to companies that use this social network. As you will see below, this tool is very powerful and necessary if you are looking to increase your income. Thanks to this magnificent new tool, you can tag all the products in the photographs that are uploaded to the company profile. This social network is aimed at company profiles that sell their physical products on their website, integrating the catalog on Facebook, either through Shopify or BigCommerce.
New call to action
How to activate Instagram Shopping in just 5 steps
Instagram Shopping is the new tool available for business profiles on this popular social network . After having carried out the first tests in different countries, such as the United States, Germany, Australia, Brazil, Canada, Spain, France, Italy and the United Kingdom, Instagram Shopping now allows users to buy products with just one click on the images shared.
If you have a business profile, find out how Instagram Shopping works with these simple 5 steps. Because, as you can see below, shopping tags are used in a very similar way to how we tag our contacts. Now that you know what Instagram Shopping is all about, if you want to start using this tool, your profile must meet a series of essential requirements:
Update the latest version of Instagram on your smartphone.
Set up your Instagram account as a business profile .
Have published a minimum of 9 post brazil telegram data 30 million s for the purchase button to be activated.
Have an e-commerce website where you sell your products.
Integrate your product catalog with Facebook using Shopify or BigCommerce.
How to tag products on Instagram Shopping
Once you have completed the previous step and have activated the function, your users will automatically be able to view tagged products (with a maximum of 5) in the images with a notice to show the prices. This notice is identified as a button that says “Tap to see the products” and appears at the bottom of the photograph .
When a user clicks on this button, a label with the name of the product and its price appears. This label is a link to another Instagram page, where more photos and information about the product appear, from the store's catalogue. In order to make the purchase, the user must click on the blue "Buy" button and Instagram will take them directly to the product's website, where they will complete the purchase.
Advantages of Instagram Shopping for your online store
Mobile devices have changed the traditional way of selling and of course buying in a very drastic and unimaginable way. Nowadays, potential customers of any company can be browsing different social networks and suddenly, without even thinking about it, without having planned it, we end up seeing products of interest and we end up buying them, while simultaneously doing other daily tasks such as going to work, being on the subway or waiting in line at the supermarket.
For this reason, it is very important to integrate the new Instagram Shopping feature into your online store because it will only bring a multitude of advantages, such as:
You will increase the number of sales of your products through your brand profile.
You will significantly increase visits to your website.
You will facilitate the purchasing process for your users and potential customers.
You will increase sales from mobile devices .
People will buy your products without having to leave the Instagram app.
You will carry out non-intrusive advertising .
You will make the work of “ Influencers ” easier .
As you may have seen, Instagram shopping is a fairly simple process, both installing and tagging the different products, and if you implement it in your online store's sales strategy , the only thing you will have are advantages and many benefits.
If you have an e-commerce site, don't hesitate to take advantage of this new Instagram feature to increase sales of your products. At this point, we recommend you read our post Advantages of social media for B2B marketing
Remember that at nothingAd we define your influencer marketing strategy , we are experts in digital marketing and web positioning . Therefore, we know how we can help your business using social media, among other tools.
If you need to improve your digital strategy, do not hesitate to contact the Digital Marketing Agency !