How to incorporate voice assistants into your marketing strategy
Posted: Thu Dec 05, 2024 5:02 am
Voice assistants have been gaining ground and more and more companies are including them in their marketing strategies . We are referring to the increasingly popular voice marketing . Voice assistants are software based on artificial intelligence capable of recognizing language in a very precise way, responding to voice commands and executing certain actions.
In this article we explain how this type of software can help in a marketing strategy and what exactly voice marketing is.
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How to incorporate voice assistants into your marketing strategy
What is voice marketing?
More and more people are using devices that can be controlled by voice, so brands increasingly need to adapt their content to this more natural type of language.
We understand voice assistants as the ability of technological devices equipped with artificial intelligence to understand human language and give a response. So when we talk about voice marketing we refer to those strategies that some brands use to optimize their content through spoken searches. In other words, when we talk about voice marketing we refer to all those strategies and techniques that a brand can use to reach the target audience through devices that work with voice assistants .
Advantages of voice marketing for your company
Although voice marketing is still a very new thing, there are more and more people using voice-controlled devices, so we can already clearly see some of the advantages that its implementation can have for a company.
Facilitates access to technology
One of the main advantages of voice assistants is that they facilitate access to technology . Any user, regardless of their technological knowledge, can use a service, device or application very easily through voice. It also allows people with a visual, cognitive or mobility disability to use them without problems.
Once voice marketing is fully introduced into companies, they will be able to reach an audience that, at the moment, is difficult to reach through digital media.
It is part of the user's daily life
Voice assistants are becoming more and more common. In addition, devices that can be controlled by voice have become increasingly popular in homes , so you could say that they are already part of the user's everyday life. In addition to smartphones, there are already smart lights that can be switched on and off with a voice command, as well as household appliances, wearables and cars.
The more popular these devices become, the more homes they will be present in and the more precise the interactions between humans and machines will be.
In this article we explain how this type of software can help in a marketing strategy and what exactly voice marketing is.
Do you want to know the 128 digital marketing trends maldives email address predictions that will change the landscape of our sector in 2024 ? Click here and download the free ebook we have prepared for you with all the information.
How to incorporate voice assistants into your marketing strategy
What is voice marketing?
More and more people are using devices that can be controlled by voice, so brands increasingly need to adapt their content to this more natural type of language.
We understand voice assistants as the ability of technological devices equipped with artificial intelligence to understand human language and give a response. So when we talk about voice marketing we refer to those strategies that some brands use to optimize their content through spoken searches. In other words, when we talk about voice marketing we refer to all those strategies and techniques that a brand can use to reach the target audience through devices that work with voice assistants .
Advantages of voice marketing for your company
Although voice marketing is still a very new thing, there are more and more people using voice-controlled devices, so we can already clearly see some of the advantages that its implementation can have for a company.
Facilitates access to technology
One of the main advantages of voice assistants is that they facilitate access to technology . Any user, regardless of their technological knowledge, can use a service, device or application very easily through voice. It also allows people with a visual, cognitive or mobility disability to use them without problems.
Once voice marketing is fully introduced into companies, they will be able to reach an audience that, at the moment, is difficult to reach through digital media.
It is part of the user's daily life
Voice assistants are becoming more and more common. In addition, devices that can be controlled by voice have become increasingly popular in homes , so you could say that they are already part of the user's everyday life. In addition to smartphones, there are already smart lights that can be switched on and off with a voice command, as well as household appliances, wearables and cars.
The more popular these devices become, the more homes they will be present in and the more precise the interactions between humans and machines will be.