Sales module in a CRM: why is it key for the sales team?
Posted: Thu Dec 05, 2024 5:11 am
You probably know that technological advancement helps improve the performance of companies, regardless of the sector they are in. As indicated by this Zendesk study in 2020 , at that time 29% of companies were already planning to invest in agile solutions .
In this article, we want to show you why CRM sales modules are becoming increasingly popular among companies when investing in innovative solutions.
There is more than enough data to show the good results that can be obtained from a CRM sales module . For example, did you know that you can get a 14% increase in sales team productivity just by implementing good software that takes care of this?
The acronym CRM stands for Customer Relationship Management and as such, it primarily refers to the areas of customer service or marketing. Clearly, these areas and the sales sector work closely together, but CRM also has specific features that serve the sales team .
So, what is a sales CRM ? The sales module within CRM assists in the strategy of collecting and managing data from customers and potential customers; with the aim of converting leads into sales.
Through CRM software, it is possible to manage the customer life cycle in an orderly manner, centralize strategic actions based on the potential of each lead, among other multiple benefits that we will see below.
You may be interested in reading: Sales CRM: What is it, what is it for and how important is it?
What are the main features of CRM in sales?
The main feature of a sales CRM is that it facilitates communication between agents and customers in the sales and post-sales process. Therefore, the sales module in a ukraine email address CRM performs actions such as email tracking and automation, call recording and analysis, among other agile functions so that the customer receives their response on time and has a good experience.
While this aspect is related to customer service, as we mentioned, a good experience can eventually result in a new sale. This is where marketing CRM works hand in hand with sales CRM . By cross-referencing information and automating analysis, sales and marketing strategies are aligned to have a greater chance of success.
Customer service CRM : focuses on ensuring a good experience before, during and after the sale.
CRM Marketing: identifies target customers and their particular interests, which helps analyze and prepare a strategy tailored to each client.
Sales CRM : allows you to configure the program according to the company's objectives to benefit the sales team.
For this reason, it is possible to find different CRM modules for each area. However, we must remember that all sectors are interrelated and this is where the main function of this business software lies: managing the information collected in each area and analyzing it from a comprehensive perspective.
What are the main benefits of a sales CRM module?
By keeping an orderly record of customer data, CRM in sales brings invaluable benefits when making decisions within a company.
Let's look at 3 specific examples:
Updated information
The CRM sales module gathers and organizes all the customer information obtained through different channels. This information is kept fresh and up-to-date and allows you to anticipate possible steps.
For example, if a current customer contacts you to ask about a product they already purchased, you can convert it into a new sale by offering them a product to accompany the one they already purchased. By relying on this software and taking into account a large flow of customers, the possibility of losing potential new sales is reduced.
In this article, we want to show you why CRM sales modules are becoming increasingly popular among companies when investing in innovative solutions.
There is more than enough data to show the good results that can be obtained from a CRM sales module . For example, did you know that you can get a 14% increase in sales team productivity just by implementing good software that takes care of this?
The acronym CRM stands for Customer Relationship Management and as such, it primarily refers to the areas of customer service or marketing. Clearly, these areas and the sales sector work closely together, but CRM also has specific features that serve the sales team .
So, what is a sales CRM ? The sales module within CRM assists in the strategy of collecting and managing data from customers and potential customers; with the aim of converting leads into sales.
Through CRM software, it is possible to manage the customer life cycle in an orderly manner, centralize strategic actions based on the potential of each lead, among other multiple benefits that we will see below.
You may be interested in reading: Sales CRM: What is it, what is it for and how important is it?
What are the main features of CRM in sales?
The main feature of a sales CRM is that it facilitates communication between agents and customers in the sales and post-sales process. Therefore, the sales module in a ukraine email address CRM performs actions such as email tracking and automation, call recording and analysis, among other agile functions so that the customer receives their response on time and has a good experience.
While this aspect is related to customer service, as we mentioned, a good experience can eventually result in a new sale. This is where marketing CRM works hand in hand with sales CRM . By cross-referencing information and automating analysis, sales and marketing strategies are aligned to have a greater chance of success.
Customer service CRM : focuses on ensuring a good experience before, during and after the sale.
CRM Marketing: identifies target customers and their particular interests, which helps analyze and prepare a strategy tailored to each client.
Sales CRM : allows you to configure the program according to the company's objectives to benefit the sales team.
For this reason, it is possible to find different CRM modules for each area. However, we must remember that all sectors are interrelated and this is where the main function of this business software lies: managing the information collected in each area and analyzing it from a comprehensive perspective.
What are the main benefits of a sales CRM module?
By keeping an orderly record of customer data, CRM in sales brings invaluable benefits when making decisions within a company.
Let's look at 3 specific examples:
Updated information
The CRM sales module gathers and organizes all the customer information obtained through different channels. This information is kept fresh and up-to-date and allows you to anticipate possible steps.
For example, if a current customer contacts you to ask about a product they already purchased, you can convert it into a new sale by offering them a product to accompany the one they already purchased. By relying on this software and taking into account a large flow of customers, the possibility of losing potential new sales is reduced.