2 1. Start with an Automated Site Audit
3 2. Research your site on Google too
4 3. Check which pages rank for various keywords
5 4. Google your brand names
6 5. Review your site structure
7 6. Review your mobile site
8 7. Perform a link profile audit
9 Conclusion
Is your site optimized enough for your competition? Do you know their weakest points? When was the last time you checked for broken links?
I think it's time to do a site audit! Here are 7 tips to help you improve your website. And get ready to get ahead of your competition.
1. Start with an Automated Site Audit
Simply put, a site audit is an in-depth analysis of your site with one goal: to determine what's working and what's not.
A proper site audit looks at every aspect of your site, from technical setup to content to on-page optimization.
Luckily, you don't have to do any of this by hand. You can use site audit software to automate the process.
I'm going to use SEMrush to show you what a site audit report looks like.
seo audit semrush
Screenshot of a main site audit report made with SEMrush
Once the audit is complete, the tool divides the results into 4 sections:
Summary that provides an overall result of the audit and indicates areas for improvement.
Issues that describe each error, warning, or other problem found during the audit. All of these issues are crucial to improving your site's performance. However, they differ in severity level.
Errors are the most serious issues that should be resolved immediately. These issues are the ones that can have the most profound effect on your site's performance.
Warnings are problems that should be central african republic email address resolved, but you can rank your site even if you don't resolve them.
Warnings are not problems as such. You might consider them recommendations to improve the overall performance of the site.
authored by semrush
Page Reports. This section gives you access to individual reports for each page on your site.
Compare crawls. SEMrush also includes the option to monitor your progress in rooting out site issues.
2. Research your site on Google too
Just as an automated site audit will give you a comprehensive overview of your site, it's also a good idea to conduct similar research manually.
Search for your site on Google.
And finally, check how many pages the search returned. This simple exercise should tell you if there are any issues with pages on your site not being indexed correctly.
Or if the search engine had indexed pages that you didn't want to appear there, such as blog categories, custom WordPress post types, etc.
