How to Make an Online Survey: A Guide with Simple Tools
Posted: Thu Dec 05, 2024 5:19 am
If you've already asked yourself how to conduct an online survey , it's because you're interested in knowing what your customers think or you need information to improve your business. Satisfaction surveys , for example, are one of the most useful tools for monitoring your company's performance and the happiness level of your customers.
Data from 2022 shows that 61% of customers would leave for a competitor after just one bad experience. This is an increase of 22% compared to last year. If there are two negative experiences, 76% of customers leave.
Nowadays, online surveys are used for several purposes:
Online surveys are tools you can use to collect customer opinions or receive feedback over the Internet. Once you learn how to make an online survey, you can send it via uruguay email list email, embed it on your website, or even distribute it via WhatsApp.
One of the main advantages of online surveys is that they have a much greater reach; you can send them to hundreds or thousands of contacts in your customer database . Another advantage is that you can use the channels that your customers use the most as a means of distribution.
You may be interested in reading: What does feedback mean? The importance of feedback in people management and in your relationship with your clients. How to implement it?
What can't be missing in an online survey?
To understand how to conduct an online survey and get the most out of this tool, make sure that:
The online survey has a clear objective: for example, to find out what your customers think about customer service, a recently launched product, or whether or not they would recommend you to friends and family.
You have designed the online survey correctly: for example, your objectives will determine whether you design an online survey with multiple choice questions or open or closed questions depending on the intention of your research.
Do you know what a Likert-type questionnaire is? Learn how to measure your customers' satisfaction with this tool. Read: What is a Likert scale and how to apply it.
You have defined the sample for your online survey : You may not need to survey all of your customers to achieve your research objective. Defining a representative sample of the universe is very important when it comes to understanding how to conduct an online survey.
How to make an online survey?
Now that you know what an online survey is, you'll see how to make one through WhatsApp.
There are several ways to conduct an online survey and many online tools available for doing so; some are free and others have paid features.
The following tools will guide you on how to make an online survey:
Google Forms
Google Forms is a free solution that allows you to create online forms and send them to users' email or use a link if you want to do an online survey via WhatsApp.
Google Forms also lets you customize the colors, images, and fonts of your online survey to match your brand image. Once you get your responses, the tool provides you with graphs that update in real time with the responses obtained.
SurveyMonkey
With the online tool SurveyMonkey you can also create online surveys, tests and polls to send to your clients via email, links, social networks or WhatsApp. This way of creating online surveys has an analytical tool and allows you to export your results in spreadsheet or PDF format.
Now that you understand how to create an online survey, we'll tell you how you can do it on WhatsApp.
There are many other tools that are specifically used to make online surveys on WhatsApp. One of them is poll-Maker ; which works as a form in itself.
Check out the steps to create an online survey on WhatsApp with this tool:
Write your question and add the possible answers, if it is a multiple choice survey.
Choose the topic of your online survey. You can use the settings to enable multiple votes or multiple responses.
Share your online survey on WhatsApp or embed it on your website.
Did you know that 73% of business leaders say there is a direct relationship between their customer service and company performance? (Zendesk, 2022). Learning how to conduct an online survey on WhatsApp or whatever channel your customers prefer will allow you to learn first-hand what your customers think in order to improve your service.
Data from 2022 shows that 61% of customers would leave for a competitor after just one bad experience. This is an increase of 22% compared to last year. If there are two negative experiences, 76% of customers leave.
Nowadays, online surveys are used for several purposes:
Online surveys are tools you can use to collect customer opinions or receive feedback over the Internet. Once you learn how to make an online survey, you can send it via uruguay email list email, embed it on your website, or even distribute it via WhatsApp.
One of the main advantages of online surveys is that they have a much greater reach; you can send them to hundreds or thousands of contacts in your customer database . Another advantage is that you can use the channels that your customers use the most as a means of distribution.
You may be interested in reading: What does feedback mean? The importance of feedback in people management and in your relationship with your clients. How to implement it?
What can't be missing in an online survey?
To understand how to conduct an online survey and get the most out of this tool, make sure that:
The online survey has a clear objective: for example, to find out what your customers think about customer service, a recently launched product, or whether or not they would recommend you to friends and family.
You have designed the online survey correctly: for example, your objectives will determine whether you design an online survey with multiple choice questions or open or closed questions depending on the intention of your research.
Do you know what a Likert-type questionnaire is? Learn how to measure your customers' satisfaction with this tool. Read: What is a Likert scale and how to apply it.
You have defined the sample for your online survey : You may not need to survey all of your customers to achieve your research objective. Defining a representative sample of the universe is very important when it comes to understanding how to conduct an online survey.
How to make an online survey?
Now that you know what an online survey is, you'll see how to make one through WhatsApp.
There are several ways to conduct an online survey and many online tools available for doing so; some are free and others have paid features.
The following tools will guide you on how to make an online survey:
Google Forms
Google Forms is a free solution that allows you to create online forms and send them to users' email or use a link if you want to do an online survey via WhatsApp.
Google Forms also lets you customize the colors, images, and fonts of your online survey to match your brand image. Once you get your responses, the tool provides you with graphs that update in real time with the responses obtained.
SurveyMonkey
With the online tool SurveyMonkey you can also create online surveys, tests and polls to send to your clients via email, links, social networks or WhatsApp. This way of creating online surveys has an analytical tool and allows you to export your results in spreadsheet or PDF format.
Now that you understand how to create an online survey, we'll tell you how you can do it on WhatsApp.
There are many other tools that are specifically used to make online surveys on WhatsApp. One of them is poll-Maker ; which works as a form in itself.
Check out the steps to create an online survey on WhatsApp with this tool:
Write your question and add the possible answers, if it is a multiple choice survey.
Choose the topic of your online survey. You can use the settings to enable multiple votes or multiple responses.
Share your online survey on WhatsApp or embed it on your website.
Did you know that 73% of business leaders say there is a direct relationship between their customer service and company performance? (Zendesk, 2022). Learning how to conduct an online survey on WhatsApp or whatever channel your customers prefer will allow you to learn first-hand what your customers think in order to improve your service.