There is a very simple way to analyze how much content we have indexed in the Google search engine. To do this, go to the search engine and type “ site:domainname.extension ”, as shown in the image.
indexation status
If you want to analyze whether your robots.txt file settings are correct, simply use the Robots.txt Checker tool.
3.- Analysis of the Structure
In this part we will analyze aspects related to the structure such as taxonomies, folksonomies, web architecture, canonical, etc. Below I will explain these terms in a very simple way:
Taxonomies: A taxonomy is a classification system that allows us to group a set of elements of a predefined category. These taxonomies or categories may be contained within each other or related in any other way.
Folksonomies: A widely used classification system in blogs based on labels or tags. These tags are not hierarchical, that is, they are not nested within each other.
Web Architecture: We are going to choose all the elements that will form the backbone of our website, as well as the relationship between them. This is a part that must be done before the design phase, although sometimes it is done the other way around, which is a mistake, considering that the design is a phase prior to the creation of the website.
Canonical : It is very important to make good use of the canonical tag, so that we can combat duplicate content and be very transparent with the Google search engine.
4.- Content analysis
A large part of the SEO audit is concentrated in this section , since we are going to carry out a complete analysis of the content to search for:
SEO technical errors
Here we are definitely entering the thick of this section and to explain it in detail I am going to make 3 levels of priority of these errors according to my experience:
Broken internal and external links.
4XX and 5XX errors.
Broken images.
Pages that do not have a Meta Title or it is not unique.
Pages that cannot be crawled.
Pages that do not have a Meta Description or are not unique.
Errors in the robots.txt file.
Errors in sitemap.xml.
Domain not configured correctly.
Medium Priority SEO Technical Errors
Images without “ALT”.
Pages with duplicate H1 and Meta Title.
Having more than 100 links on the same page.
Meta Title too long (>65 characters).
You have more than one H1 on the same page.
Pages with little content.
Meta Title too short (<30 characters).
Low text/html ratio.
Pages without declaring language, chad email list encoding type or wrong encoding.
Pages with flash content.
Pages that use frames.
Pages that use unfriendly URLs.
Sitemap.xml file not found.
Meta Description greater than 156 characters or less than 70 characters.
Low Priority SEO Technical Errors
URL greater than 115 characters.
Pages that cannot be crawled.
The robots.txt file cannot be found
Content optimization: We will analyze the degree of Onpage SEO optimization of the content.
Structure: We will analyze the type of structure that is being used to generate content optimized for web positioning.
