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What is bulk email marketing and what is it for?
What is bulk email marketing?
Bulk email marketing involves sending emails in bulk to inform leads about news and offers or to provide any type of information related to the brand, a product or a service. In other words, it is a way to communicate list of mexico consumer email customers, sell and build loyalty in a simple way.
However, many brands make the mistake of overusing this technique or not carrying it out correctly, which is why many of these emails end up in the spam folder.
Key aspects of bulk email marketing
For a bulk email marketing campaign to be successful, the following must be taken into account:
The target audience. You need to know what type of profile might be interested in that product or service, so you need to take into account age, nationality, sex, education, etc. Even if it is a mass email sending, it should be done in a segmented way.
The message should be attractive, brief and direct. The client should be clear about the benefits they will receive if they hire that service, buy that product or, in general, place their trust in that brand. In addition, an email of this nature should be brief and clear. Most people decide not to read an email that is too long, so it is better to be brief and direct in the message.
If there are discounts or offers, they should be visible quickly. To arouse the public's curiosity and interest, if any type of discount or offer is offered, it is important that it is visible.
Provide information about deadlines. If the information has an expiration date, this should be specified in the email. This creates the need for immediate action in the public. In other words, if you are talking about an offer or discount, you should specify until when it is valid.
Offer other communication channels. It is important to offer the public an email, a phone or any other channel through which they can communicate in case they have questions or queries.
With all this we mean that it is not enough to send an email en masse, but it is necessary to do prior work so that it reaches people who may really be interested and that it captures their attention, since the objective is to sell and build loyalty.
