Advantages of having a buyer persona in your digital strategy
Posted: Thu Dec 05, 2024 5:46 am
If you don't know your partner well in a relationship, it's destined to fail... The same thing happens in a company-client relationship. And with the buyer persona, the company can allow itself to know who is on the other side.
Keep reading and we'll tell you more.
What is a buyer persona?
It is said that a company that uses buyer personas can increase their conversions by 70% .
And it's no wonder, when you know who you're selling to, you know their wants south korea consumer mobile number list and pains, and you can appeal more and better to their needs when you're offering them any product or service.
But let's see, what exactly is a Buyer Persona?
It's an ideal archetype of what your client would be like .
What is buyer persona?
We want to know what our future client is like
A company usually has a target: different variables in a range, which includes different types of people.
The Buyer is like making a cocktail with different types of people, combining them and creating the ideal one.
When you create your company's buyer persona, you have to be very specific, detailing their age, tastes, education, origins, needs, objectives, etc.
What is a buyer persona for?
The goal is to understand the target audience .
Understanding who we want to sell to.
Understanding what they need in order to best address them.
Basically, marketing actions can be carried out that will yield more results and actions can be created for each purchasing phase for the ideal client.
Advantages of having a buyer persona in your digital strategy
When you know someone better, it's all advantages, because you know how to act. That's in any relationship.
Let's see what advantages knowing your ideal client can bring you:
First and foremost: the level of knowledge of your customers .
Who do we want to target? Who do we want to sell to? All of these questions need to be answered, and with a well-defined buyer persona you will achieve this.
Communication with the client .
You can better direct the way you speak to them, how you address them, how you express yourself and what exactly to say.
Effectiveness . ROI, or return on investment, increases.
Your marketing actions will have more results and therefore a higher ROI.
Because if you offer something specific to someone in particular who you know will need or want it, you are almost 100% sure of success.
The power of segmentation .
Nowadays, there are many tools that allow you to segment who you want to target with your paid ads.
In addition, we will know which channels they are most often on: if they are more on Instagram, Facebook, etc.
The best way to create a buyer persona
A company can have more than one buyer persona if it wants to target several target audiences.
And the best thing you can do to create them is to first try to download a template .
Hubspot, for example, has a way to do it that is quite simple and also free.
If not, you can also create it yourself from scratch.
buyer persona digital marketing scheme
Something similar would be a Buyer Persona scheme.
Now we are going to explain to you what cannot be missing in your buyer's scheme:
Psychological aspects
What is the person with whom we want a client-company relationship?
This sector is researching what problems it has and whether, for example, they could be solved with our products or services.
From the Internet we can find out these aspects by analyzing:
What content do you consume when browsing?
What keywords do you use when searching on Google?
Where the news is reported
What you do when you browse our website
Demographic aspects
It's not just how they look that will be important to understand who our client is. There are other aspects, such as, for example, it would be good to know where they are from and how much money they handle, don't you think?
Maybe it is an online company and it does not matter where they are from, or maybe it does, because you only ship to Spain, then we will rule out any Latin American people or Spaniards living in the rest of Europe.
It is very important to have all of your client's details , so as not to waste resources, whether monetary, personal or of any other kind, by sending messages into the air that no one picks up on.
In this section we should include details such as:
Keep reading and we'll tell you more.
What is a buyer persona?
It is said that a company that uses buyer personas can increase their conversions by 70% .
And it's no wonder, when you know who you're selling to, you know their wants south korea consumer mobile number list and pains, and you can appeal more and better to their needs when you're offering them any product or service.
But let's see, what exactly is a Buyer Persona?
It's an ideal archetype of what your client would be like .
What is buyer persona?
We want to know what our future client is like
A company usually has a target: different variables in a range, which includes different types of people.
The Buyer is like making a cocktail with different types of people, combining them and creating the ideal one.
When you create your company's buyer persona, you have to be very specific, detailing their age, tastes, education, origins, needs, objectives, etc.
What is a buyer persona for?
The goal is to understand the target audience .
Understanding who we want to sell to.
Understanding what they need in order to best address them.
Basically, marketing actions can be carried out that will yield more results and actions can be created for each purchasing phase for the ideal client.
Advantages of having a buyer persona in your digital strategy
When you know someone better, it's all advantages, because you know how to act. That's in any relationship.
Let's see what advantages knowing your ideal client can bring you:
First and foremost: the level of knowledge of your customers .
Who do we want to target? Who do we want to sell to? All of these questions need to be answered, and with a well-defined buyer persona you will achieve this.
Communication with the client .
You can better direct the way you speak to them, how you address them, how you express yourself and what exactly to say.
Effectiveness . ROI, or return on investment, increases.
Your marketing actions will have more results and therefore a higher ROI.
Because if you offer something specific to someone in particular who you know will need or want it, you are almost 100% sure of success.
The power of segmentation .
Nowadays, there are many tools that allow you to segment who you want to target with your paid ads.
In addition, we will know which channels they are most often on: if they are more on Instagram, Facebook, etc.
The best way to create a buyer persona
A company can have more than one buyer persona if it wants to target several target audiences.
And the best thing you can do to create them is to first try to download a template .
Hubspot, for example, has a way to do it that is quite simple and also free.
If not, you can also create it yourself from scratch.
buyer persona digital marketing scheme
Something similar would be a Buyer Persona scheme.
Now we are going to explain to you what cannot be missing in your buyer's scheme:
Psychological aspects
What is the person with whom we want a client-company relationship?
This sector is researching what problems it has and whether, for example, they could be solved with our products or services.
From the Internet we can find out these aspects by analyzing:
What content do you consume when browsing?
What keywords do you use when searching on Google?
Where the news is reported
What you do when you browse our website
Demographic aspects
It's not just how they look that will be important to understand who our client is. There are other aspects, such as, for example, it would be good to know where they are from and how much money they handle, don't you think?
Maybe it is an online company and it does not matter where they are from, or maybe it does, because you only ship to Spain, then we will rule out any Latin American people or Spaniards living in the rest of Europe.
It is very important to have all of your client's details , so as not to waste resources, whether monetary, personal or of any other kind, by sending messages into the air that no one picks up on.
In this section we should include details such as: