Positioning your content on Google
Posted: Thu Dec 05, 2024 5:48 am
Informative keywords : These are keywords where users search for information, and they usually position blogs, newspapers or digital magazines with guides or articles (for example, keywords such as “what is SEO” or “how to position on Google”).
Transactional keywords : These are keywords where users are looking to buy, which is why they usually position online stores with their catalogs, or service sales pages (for example, keywords like “buy white t-shirt” or “hire a writer”).
Navigational keywords : These are keywords where the user searches for a specific brand (for example, “Marketing and Web School”), so they will mainly position results from the official website.
By this, I mean that if we do not have content that is suited to each type, we will have a hard time ranking for any of these keywords.
For example, imagine I want to rank for “SEO consultant,” and all that appears in Google’s first results are sales pages for consultants.
I, however, don't have a sales landing page: just a guide on what SEO is.
In this case, then, I will be unable to position for that keyword, since I am seeing that what Google and the user want is not a guide, but a sales page.
Or if, for example, they rank blogs for a keyword, and I only have an online store with product catalogs, it will also be impossible for me to rank for those keywords without a blog.
One last example: if I want to rank for “Community colombia email list Manager course”, and only pages with free courses rank, I will have to create a similar landing page to be able to rank as well.
Keywords in Google
For this reason, it is very important to analyze Google before we get down to work: we must identify what it ranks now, to check if we can make a space for ourselves, and how to improve what it ranks now.
Generate quality content
Once the time comes to write content for a keyword, we need to understand what quality content means to Google .
Fortunately, there is a very interesting resource that reveals how to create quality content . In this resource, you will find a series of guidelines and questions that you can use to self-evaluate whether you are doing a good job with your content .
However, not everything is of equal importance when it comes to judging the quality of content, so I will summarize what I consider to be the most important factors for.
Transactional keywords : These are keywords where users are looking to buy, which is why they usually position online stores with their catalogs, or service sales pages (for example, keywords like “buy white t-shirt” or “hire a writer”).
Navigational keywords : These are keywords where the user searches for a specific brand (for example, “Marketing and Web School”), so they will mainly position results from the official website.
By this, I mean that if we do not have content that is suited to each type, we will have a hard time ranking for any of these keywords.
For example, imagine I want to rank for “SEO consultant,” and all that appears in Google’s first results are sales pages for consultants.
I, however, don't have a sales landing page: just a guide on what SEO is.
In this case, then, I will be unable to position for that keyword, since I am seeing that what Google and the user want is not a guide, but a sales page.
Or if, for example, they rank blogs for a keyword, and I only have an online store with product catalogs, it will also be impossible for me to rank for those keywords without a blog.
One last example: if I want to rank for “Community colombia email list Manager course”, and only pages with free courses rank, I will have to create a similar landing page to be able to rank as well.
Keywords in Google
For this reason, it is very important to analyze Google before we get down to work: we must identify what it ranks now, to check if we can make a space for ourselves, and how to improve what it ranks now.
Generate quality content
Once the time comes to write content for a keyword, we need to understand what quality content means to Google .
Fortunately, there is a very interesting resource that reveals how to create quality content . In this resource, you will find a series of guidelines and questions that you can use to self-evaluate whether you are doing a good job with your content .
However, not everything is of equal importance when it comes to judging the quality of content, so I will summarize what I consider to be the most important factors for.