The Ultimate Guide to Google Ads
Posted: Thu Dec 05, 2024 5:50 am
Businesses want sales, and sales can be achieved with a website with lots of visitors. Those visitors can be achieved more quickly with search advertising. For that, you need: Google Ads .
If you are willing to invest some money in order to get more impressions and more clicks, this is the article you need to read.
Keep reading and we will explain.
What is Google Ads
You can have the most beautiful online store with the best products in the the benefits of using the south korea phone number list world, but you will need people to know that you exist, visit you and see you .
You can work on your visibility on Google with SEO, optimizing and doing some small work, which will yield great results in the long term.
But if, for example, you have to launch a product, or… well, in general you need quick and effective visibility, you will have to pay.
At the beginning of our millennium, Google Adwords was born, which was later shortened to Google Ads.
google ads online advertising
Google Ads is: online advertising
Google's platform, which, broadly explained, means that you pay to appear in the first results so that when a user performs a search, you are there.
However, the "advertisement" sign will appear so that the user knows which company has paid and which has not.
By paying to appear in the top positions, you ensure visibility that you have to gradually earn with SEO.
Look, don't get us wrong, we're not banishing SEO, in fact, they should normally be combined. We're just saying that SEM is faster, if that's what you need, but hey, it's also more expensive. It's up to you.
What is Google Ads for?
Well, we've told you this a few times, but we'll say it again: to appear at the top of a user's search, you're more or less guaranteed.
In addition, some of the advantages of using this Google tool is that you can segment very well .
But we will explain it to you with a practical example. Imagine that you have a beauty centre in Barcelona for which you have a website where appointments can be booked online.
First, you will do a keyword study to see which ones are suitable for your business and which ones will be searched for more and will have an impact on clicks. To do this, you can use SemRush , we leave you our previous article that will help you use it.
We will choose the keywords, imagine: beautician Barcelona, nail salon in Barcelona, waxing Barcelona, etc.
google ads search advertising
The user will search on Google with a keyword, and you will decide whether to be up there or not.
And then you can also segment your ads to only people who live in Barcelona, only women, or only people who are interested in the topic, etc. You can also choose the times of day you want to promote it, maybe people are more looking for your services at 4 in the afternoon.
The power of segmentation is wonderful, because you will be targeting your ads to people who are very likely to like what you do and are very likely to visit your website.
Search ads will not only be able to appear at the top, but also on the right, including YouTube ads. We will tell you more about this later.
Information you need to know if you are going to use Google Ads
Here we are going to tell you some important things that you should know if you have an online business, or a website, that you want to promote with Google Ads, it will help you.
1. The cost of advertising
One of the nice things about using Ads is that you only pay if the user clicks. You pay CPC (cost per click).
This is determined by the keyword, it depends on the search volume it has and the competition you have when bidding on it.
Normally a keyword costs between 1 and 2 euros per click, but normally, if a keyword has a lot of competition, it can easily cost you up to 60 euros.
google ads cpc ppc
It can also be called PPC: Pay per click
How does the campaign work?
You indicate your budget for the campaign , for example €50. You bid on the campaign with the keyword “beautician Barcelona”, which according to SemRush, is at €0.23 CPC.
The campaign will end when users have made 217 clicks: 50/0.27.
2. Factors in the auction
We have bad news, it's not just money that will be important for the bidding (obviously, if you pay more than the others you have a good chance).
Other factors such as quality and relevance will also be important .
The quality will be scored based on the user experience when browsing your website.
And relevance is how related the keywords and your ad are to the landing page it leads to.
3. Types of advertising in Ads
You have different types of advertising that you can contract on Google Adwords:
Shopping campaigns : These are the ones we were telling you are usually placed to the right of the Google search. It works well for companies that have products, where the image and details of the product will appear.
Search campaigns : These are the ones we've been talking about throughout the article. They are text ads that appear at the top. Keep an eye on the copy of the text, you want to grab their attention.
Video campaigns : these can be used to appear on YouTube. These are ads that you can insert into a video on the platform, before, during or at the end, so that the person viewing the video will skip your ad.
Display network campaigns : with these your ad appears on another site, and not in the Google search, perhaps you appear when a person is reading the newspaper online or when they are checking the weather.
Now you can create ads for Google Ads
You can no longer say that you don't know what Google Ads is, or CPC, or search ads... Now you know everything.
You know how it works and what types of ads you can create from this tool.
If you need visibility and quick results, I don't know what you're waiting for, you can do great things with a small budget .
The truth is that we have left out a few things about Google Ads. If you are interested, we can write another article later. What do you say?
Contact us if you need help with your CPC strategy or follow us on Instagram for more tips on digital marketing in general.
If you are willing to invest some money in order to get more impressions and more clicks, this is the article you need to read.
Keep reading and we will explain.
What is Google Ads
You can have the most beautiful online store with the best products in the the benefits of using the south korea phone number list world, but you will need people to know that you exist, visit you and see you .
You can work on your visibility on Google with SEO, optimizing and doing some small work, which will yield great results in the long term.
But if, for example, you have to launch a product, or… well, in general you need quick and effective visibility, you will have to pay.
At the beginning of our millennium, Google Adwords was born, which was later shortened to Google Ads.
google ads online advertising
Google Ads is: online advertising
Google's platform, which, broadly explained, means that you pay to appear in the first results so that when a user performs a search, you are there.
However, the "advertisement" sign will appear so that the user knows which company has paid and which has not.
By paying to appear in the top positions, you ensure visibility that you have to gradually earn with SEO.
Look, don't get us wrong, we're not banishing SEO, in fact, they should normally be combined. We're just saying that SEM is faster, if that's what you need, but hey, it's also more expensive. It's up to you.
What is Google Ads for?
Well, we've told you this a few times, but we'll say it again: to appear at the top of a user's search, you're more or less guaranteed.
In addition, some of the advantages of using this Google tool is that you can segment very well .
But we will explain it to you with a practical example. Imagine that you have a beauty centre in Barcelona for which you have a website where appointments can be booked online.
First, you will do a keyword study to see which ones are suitable for your business and which ones will be searched for more and will have an impact on clicks. To do this, you can use SemRush , we leave you our previous article that will help you use it.
We will choose the keywords, imagine: beautician Barcelona, nail salon in Barcelona, waxing Barcelona, etc.
google ads search advertising
The user will search on Google with a keyword, and you will decide whether to be up there or not.
And then you can also segment your ads to only people who live in Barcelona, only women, or only people who are interested in the topic, etc. You can also choose the times of day you want to promote it, maybe people are more looking for your services at 4 in the afternoon.
The power of segmentation is wonderful, because you will be targeting your ads to people who are very likely to like what you do and are very likely to visit your website.
Search ads will not only be able to appear at the top, but also on the right, including YouTube ads. We will tell you more about this later.
Information you need to know if you are going to use Google Ads
Here we are going to tell you some important things that you should know if you have an online business, or a website, that you want to promote with Google Ads, it will help you.
1. The cost of advertising
One of the nice things about using Ads is that you only pay if the user clicks. You pay CPC (cost per click).
This is determined by the keyword, it depends on the search volume it has and the competition you have when bidding on it.
Normally a keyword costs between 1 and 2 euros per click, but normally, if a keyword has a lot of competition, it can easily cost you up to 60 euros.
google ads cpc ppc
It can also be called PPC: Pay per click
How does the campaign work?
You indicate your budget for the campaign , for example €50. You bid on the campaign with the keyword “beautician Barcelona”, which according to SemRush, is at €0.23 CPC.
The campaign will end when users have made 217 clicks: 50/0.27.
2. Factors in the auction
We have bad news, it's not just money that will be important for the bidding (obviously, if you pay more than the others you have a good chance).
Other factors such as quality and relevance will also be important .
The quality will be scored based on the user experience when browsing your website.
And relevance is how related the keywords and your ad are to the landing page it leads to.
3. Types of advertising in Ads
You have different types of advertising that you can contract on Google Adwords:
Shopping campaigns : These are the ones we were telling you are usually placed to the right of the Google search. It works well for companies that have products, where the image and details of the product will appear.
Search campaigns : These are the ones we've been talking about throughout the article. They are text ads that appear at the top. Keep an eye on the copy of the text, you want to grab their attention.
Video campaigns : these can be used to appear on YouTube. These are ads that you can insert into a video on the platform, before, during or at the end, so that the person viewing the video will skip your ad.
Display network campaigns : with these your ad appears on another site, and not in the Google search, perhaps you appear when a person is reading the newspaper online or when they are checking the weather.
Now you can create ads for Google Ads
You can no longer say that you don't know what Google Ads is, or CPC, or search ads... Now you know everything.
You know how it works and what types of ads you can create from this tool.
If you need visibility and quick results, I don't know what you're waiting for, you can do great things with a small budget .
The truth is that we have left out a few things about Google Ads. If you are interested, we can write another article later. What do you say?
Contact us if you need help with your CPC strategy or follow us on Instagram for more tips on digital marketing in general.