What is Google Trends and what is it for?
Posted: Thu Dec 05, 2024 5:50 am
Keeping up to date with digital marketing trends is a fundamental part of our daily lives as marketers. And for this, there is an essential tool: Google Trends .
Google Trends is a free resource from Google that lets you know at a glance what terms users are searching for. You can use it to plan your website structure, improve SEO, get ideas for content, and much more, so let's take a look at what it is and how it works.
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What is Google Trends and how does it work?
Google Trends is a Google tool used to compare the popularity of myanmar email address words and phrases in its search engine , that is, the frequency with which users search for them.
The popularity of terms is shown on a scale from 0 to 100 and we can see their evolution over time since 2004, so, as the name suggests, it is very useful for identifying trends and seasonal terms. However, it should always be kept in mind that it only shows data for keywords with a certain search volume and that the data is relative, not absolute.
What-is-google-trends
It also offers features such as a global heat map that measures interest in a keyword in different locations, a list of keywords related to each search term, or the option to compare up to five terms at a time.
What-is-google-trends-2
Search trends page
Here you can find two large sections:
Daily Search Trends: Shows queries that have seen significant traffic growth over the past 24 hours. Data is updated hourly.
What-is-google-trends-3-1
Real-time search trends: Shows queries that have seen a significant increase in traffic recently. The data is a combination of knowledge graph topics, search interests, and Google News articles. The algorithm ranks news stories based on relative volume increase and absolute search volume.
Given their close relationship to current events, these sections can be very useful for finding topics to quickly produce content or joining the conversation on social media. Clicking on a news item on the search trends page displays additional context.
The real-time search trends chart combines data about Google News and Google Search. The bar chart represents the number of Google News articles written per hour and corresponds to the grey axis on the right, while the line chart represents Google Search interest over time and corresponds to the blue axis on the left.
Google Trends is a free resource from Google that lets you know at a glance what terms users are searching for. You can use it to plan your website structure, improve SEO, get ideas for content, and much more, so let's take a look at what it is and how it works.
Do you want to improve your SEO positioning in search engines with the most up-to-date techniques ? Click here and download our free ebook
What is Google Trends and how does it work?
Google Trends is a Google tool used to compare the popularity of myanmar email address words and phrases in its search engine , that is, the frequency with which users search for them.
The popularity of terms is shown on a scale from 0 to 100 and we can see their evolution over time since 2004, so, as the name suggests, it is very useful for identifying trends and seasonal terms. However, it should always be kept in mind that it only shows data for keywords with a certain search volume and that the data is relative, not absolute.
What-is-google-trends
It also offers features such as a global heat map that measures interest in a keyword in different locations, a list of keywords related to each search term, or the option to compare up to five terms at a time.
What-is-google-trends-2
Search trends page
Here you can find two large sections:
Daily Search Trends: Shows queries that have seen significant traffic growth over the past 24 hours. Data is updated hourly.
What-is-google-trends-3-1
Real-time search trends: Shows queries that have seen a significant increase in traffic recently. The data is a combination of knowledge graph topics, search interests, and Google News articles. The algorithm ranks news stories based on relative volume increase and absolute search volume.
Given their close relationship to current events, these sections can be very useful for finding topics to quickly produce content or joining the conversation on social media. Clicking on a news item on the search trends page displays additional context.
The real-time search trends chart combines data about Google News and Google Search. The bar chart represents the number of Google News articles written per hour and corresponds to the grey axis on the right, while the line chart represents Google Search interest over time and corresponds to the blue axis on the left.