To complete this step, there are various tools that we can use to obtain this information. An example is the surveys we carry out to launch a new product, but now we will do the surveys to find out what to improve in the product we already have. Based on this, we must share a secret with you: the easiest solution to improve your product or service is to ask your customers directly , the real users, what they need or want our product or service to have. Nobody knows better how to improve a product than the customers themselves, the people who are using it.
To conclude this point, we must emphasize that a product must be what the customer needs and is looking for . If they need something cheap, small and hard, it will not make sense to design something facebook data expensive, big and soft. This is precisely why we must do our study by asking our clients. It is necessary to know what your target customer is looking for and adapt it to their needs. All this marketing product can be done by your marketing department. In our article Why do you need a marketing department? we tell you more about the work they can do in this market study.
A good strategy that we advise you in this part is to “spy” on your competition, find out what benefits their products have and if they meet the quality that you already know your clients are looking for. I know it is tedious, but it can also be entertaining and I assure you that this experience will be full of learning. Dedicate a little time and effort to analyze the product or service that your competitors offer; identify their weaknesses and strengths; find out what your competitors cannot or do not want to do or what they simply will not do and start doing it yourself.
I assure you that here you have a wide catalog to find and focus on those improvements that you want to make to your product or service. Although sometimes we have a hard time finding defects in our products because, well, they are like our babies, sometimes when looking at your competition's products you will have those ideas of "I would do this", "I would change that", "I would put this other thing..."
Our goal when we want to improve a product is to sell more, to reach more potential buyers. That is why this point is important when it comes to improving your product or service. Now that you know your customer thanks to the previous points, you will know how much they can and want to pay for a product that meets their needs, that is, your product.
The end consumer will see and analyze all the options available to them. Cost is often a highly relevant factor, which will make them choose your product or that of the competition. Ask yourself: Are you selling your product at the right price? Pay special attention to this
