What is email marketing, advantages and steps to start a campaign
What is email marketing and how is it done?
Advantages of using email marketing in your sales strategy
Types of emails in email marketing campaigns
How to start sending email marketing campaigns with MDirector
Step 1. Create your free account on MDirector
Step 2. Capture subscribers
Step 3. Prepare your campaigns
Step 4. Sending and tracking the campaign
Step 5. Evaluation and optimization
What is email marketing: advantages and steps to start a campaign
In the digital age, email marketing is a safe investment, so martinique email list it is not surprising that 75% of SMEs use it as their main customer acquisition channel. For this reason, in this article we will discover what email marketing is , what its advantages are and how to start an effective campaign.
Without a doubt, email marketing campaigns have become an essential tool for sales strategies , due to their high ROI (return on investment) and their ability to generate high conversion rates.
What is email marketing and how is it done?
Email marketing is a direct marketing strategy that involves sending mass emails to a database, with the aim of promoting products or services . They can also be transactional emails , that is, messages sent when a purchase is made.
Implementing this strategy is possible thanks to specialized platforms such as MDirector , which allows you to create , send and track email marketing campaigns in a simple and intuitive way. These tools facilitate the management and optimization of results.
What is email marketing?
Advantages of using email marketing in your sales strategy
After discovering what email marketing is , we want you to know what the benefits of implementing this strategy are:
Low cost: It is one of the most economical channels, accessible to companies of all sizes.
Wide reach: There are more than 4.4 billion active email accounts in the world and the number is expected to reach 4.7 billion by 2025 according to Statista.
