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What is HubSpot?
HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah, who believed that traditional marketing, known as Outbound Marketing, did not work. So they developed a software, known as HubSpot , which has become namibia email list popular for launching inbound marketing strategies .
HubSpot is used to automate different marketing processes:
Creating and sending emails.
Management and creation of website content.
SEO actions , such as keyword research, optimization and monitoring.
Design and publication of landing pages .
Marketing Automation.
Channel analysis to measure campaign success.
Monitoring and publishing content on social networks.
Being able to control such a large number of actions from a single site makes marketing work much easier. In addition, it has a visual panel where you can see all the information about the sales process, all activities are automatically recorded, contact information is unified and serves as a communication channel .
Advantages of using HubSpot in email marketing
In addition to making marketing work much easier, HubSpot has a number of advantages when used within an inbound marketing strategy. Among its main advantages, we highlight that it allows you to increase web traffic, capture leads, contact sales opportunities, close and manage sales opportunities, centralize different actions and have technical assistance and tools.
With HubSpot you can increase web traffic and ensure that it is also of high quality. This is because it allows you to measure the impact of your ads and manage all the campaigns that have been launched on social networks and search ads.
Furthermore, as we have already mentioned, one of HubSpot's functionalities is the creation of content , something essential to attract customers, and SEO actions , which are necessary to have a good positioning and thus surpass the competition. It is even capable of optimizing the content so that it can be viewed from different devices, another important aspect for positioning.
