How to increase your florist's sales?
Posted: Thu Dec 05, 2024 6:04 am
Although it may seem simple, ensuring sales for a business depends on several variables, requires a great deal of effort and requires a well-defined business strategy . As such, you should start by following all the steps to open a florist shop. Then, if your goal is to ensure an online presence, it is essential to know some tips for promoting your florist shop online.
Once you have a strong online presence, you can then focus on finding ways to boost and increase your florist’s sales. Here are some ideas!
Invest in different promotions
People are extremely sensitive to promotions. No matter how small, they affect their subconscious and encourage them to buy.
As such, focus on creating promotions for certain moments or for certain types of products.
For example, you can take advantage of the opportunity to sell gambling data turkey that have a reduced shelf life or that have some kind of defect in the bouquet or at special prices. The same goes for plants: you can offer discounts on some plants that are in low demand but need to sell off stock.
On the other hand, you can bet on exclusive discount coupons with advantages, in order to encourage customers to purchase certain items.
Bet on exclusive online campaigns
Sometimes, one of the obstacles to buying online is the fact that people have to pay high shipping costs, do not trust the website or have a bad online shopping experience, for example.
In order to encourage online purchases, try implementing some campaigns offering free shipping on purchases over x or on the purchase of more than y items.
This strategy will not only have an impact on the number of transactions but also on increasing the average cart, as it is a way to encourage higher-value purchases.
Create special packs for different anniversaries
When do people most often look for plants or bouquets of flowers? On birthdays or other “special” days, such as Valentine’s Day, Women’s Day or Mother’s Day, Easter or Christmas, for example.
As such, these moments end up representing peak demand for your florist, and they are also the times when they expect to find something more personalized for the day, with special wrapping, for example.
Therefore, it may be a good strategy to create exclusive packs for some of these moments, prepared in advance and that customers only have to “pick up and go”. In these packs, you can also include other types of products, such as chocolates or cards, in order to have something more personalized.
Partner with complementary businesses and brands
Plants and flowers are widely used as decorative elements or as gifts at different types of events, such as conferences, parties or funerals.
In this way, try to make your products and services known directly to the organizations that organize these types of events. The same goes for Interior Designers, Event Organizers or Wedding Planners. Establish personalized offers for each type of event, creating a win-win relationship for both parties.
Be present in hotels and restaurants
Hotels and restaurants are some of the places that most use plants and flowers to decorate their spaces or as gifts to customers in specific situations, such as on certain dates (Valentine's Day, for example) or at certain events that they may host.
Therefore, it can be very advantageous for both parties to create a partnership to supply this type of item on a recurring basis. You can even create packages or partnership contracts, with a personalized offer and price adapted to the scale of orders.
Ensure an exclusive experience
There are many flower shops in Portugal. However, they may have different target audiences and, as such, a range of products and services adapted to their specific needs. Therefore, it is important to differentiate yourself from the rest by creating a personalized and engaging experience, from the research phase to the post-sale phase.
In practical terms, if you have a physical flower shop, try to create a well-decorated space, with good lighting and that allows customers to see all the flowers and plants available in detail. To do this, use plenty of storage and different types of displays. In addition, ensure that customers can witness the act of making the flower arrangements, so that they are more involved in the purchasing process and encourage their trust.
Whether you have a physical or online retail space, it is also crucial to invest in the packaging of your products, that is, the packaging of each item. Try to create something creative, useful and that reflects your brand image (you could use wrapping paper with your logo and mission, for example). Don't forget to ensure that the items are properly packaged, taking into account their fragility and special needs.
Once you have a strong online presence, you can then focus on finding ways to boost and increase your florist’s sales. Here are some ideas!
Invest in different promotions
People are extremely sensitive to promotions. No matter how small, they affect their subconscious and encourage them to buy.
As such, focus on creating promotions for certain moments or for certain types of products.
For example, you can take advantage of the opportunity to sell gambling data turkey that have a reduced shelf life or that have some kind of defect in the bouquet or at special prices. The same goes for plants: you can offer discounts on some plants that are in low demand but need to sell off stock.
On the other hand, you can bet on exclusive discount coupons with advantages, in order to encourage customers to purchase certain items.
Bet on exclusive online campaigns
Sometimes, one of the obstacles to buying online is the fact that people have to pay high shipping costs, do not trust the website or have a bad online shopping experience, for example.
In order to encourage online purchases, try implementing some campaigns offering free shipping on purchases over x or on the purchase of more than y items.
This strategy will not only have an impact on the number of transactions but also on increasing the average cart, as it is a way to encourage higher-value purchases.
Create special packs for different anniversaries
When do people most often look for plants or bouquets of flowers? On birthdays or other “special” days, such as Valentine’s Day, Women’s Day or Mother’s Day, Easter or Christmas, for example.
As such, these moments end up representing peak demand for your florist, and they are also the times when they expect to find something more personalized for the day, with special wrapping, for example.
Therefore, it may be a good strategy to create exclusive packs for some of these moments, prepared in advance and that customers only have to “pick up and go”. In these packs, you can also include other types of products, such as chocolates or cards, in order to have something more personalized.
Partner with complementary businesses and brands
Plants and flowers are widely used as decorative elements or as gifts at different types of events, such as conferences, parties or funerals.
In this way, try to make your products and services known directly to the organizations that organize these types of events. The same goes for Interior Designers, Event Organizers or Wedding Planners. Establish personalized offers for each type of event, creating a win-win relationship for both parties.
Be present in hotels and restaurants
Hotels and restaurants are some of the places that most use plants and flowers to decorate their spaces or as gifts to customers in specific situations, such as on certain dates (Valentine's Day, for example) or at certain events that they may host.
Therefore, it can be very advantageous for both parties to create a partnership to supply this type of item on a recurring basis. You can even create packages or partnership contracts, with a personalized offer and price adapted to the scale of orders.
Ensure an exclusive experience
There are many flower shops in Portugal. However, they may have different target audiences and, as such, a range of products and services adapted to their specific needs. Therefore, it is important to differentiate yourself from the rest by creating a personalized and engaging experience, from the research phase to the post-sale phase.
In practical terms, if you have a physical flower shop, try to create a well-decorated space, with good lighting and that allows customers to see all the flowers and plants available in detail. To do this, use plenty of storage and different types of displays. In addition, ensure that customers can witness the act of making the flower arrangements, so that they are more involved in the purchasing process and encourage their trust.
Whether you have a physical or online retail space, it is also crucial to invest in the packaging of your products, that is, the packaging of each item. Try to create something creative, useful and that reflects your brand image (you could use wrapping paper with your logo and mission, for example). Don't forget to ensure that the items are properly packaged, taking into account their fragility and special needs.