Most companies have seen the need and opportunity to adapt their business to digital platforms to increase sales and keep their brand thriving.
An e-commerce business is not just about creating it and selling it, but rather it must be updated over the years following the new trends that emerge. And it is on these e-commerce trends that we want to focus.
E-commerce trends for 2021 are impressive and increasingly feature-r why telemarketing is significant for business ich and, of course, offer greater benefits for your online business.
But don't worry if you don't know what we're talking about, Kiwop is here for that.
Below, we present the 10 e-commerce trends for 2021 and the importance of taking them into account.
Let's go.
What are you waiting for to succeed with your e-commerce?
Why should you follow e-commerce trends?
E-commerce plays a very important role in the purchases made by users both physically and online. Therefore, it must be taken into consideration.
If you don't take into account new trends that emerge, you run the risk of your potential customers seeing your e-commerce as obsolete and choosing to go to the competition, which offers them a unique and updated shopping experience.
For example, if you don't adapt to new forms of payment, you lose customers. If you don't show your users what they want on your website, you lose sales. If you don't give them what they want from you, they'll leave. And so on.
You must think that the use of these trends has a marked strategy to achieve a single objective: to improve e-commerce sales this 2021 .
10 trends for your e-commerce this 2021 New payment methods
Traditional payment methods are declining in use. More and more people are using new platforms such as PayPal , Google Pay , Apple Pay or even online credit payments to make their purchases.
These new forms of payment are one of the biggest e-commerce trends for 2021 because they include fluid, fast and simple purchasing processes so that users can purchase your products or services.
New payment methods are trending in e-commerce this 2021
Practical example at Zara
Marketing omnicanal
Until now, multichannel marketing, which involves reaching customers through all types of channels, was the norm. In this case, a coherent user experience was not usually created.
Omnichannel, on the other hand, means a better and coherent experience, greater brand loyalty and a higher probability of sales. It involves the integration of all communication channels and the creation of bridges between them.
Chatbot
This e-commerce trend is being implemented by more and more online businesses, as it makes it easier to resolve queries, complaints and emergencies immediately for users.
Chatbots are very useful since you won't have to worry about any problems that the customer may have in e-commerce, as they will be resolved immediately.
Chatbots are trending in e-commerce this 2021
Practical example of a chatbot
Personalization
Personalization strategies involve knowing each user perfectly in order to adapt to each one of them based on their needs and tastes. All of this with the aim of generating a unique shopping experience.
If this trend is implemented properly, it will show personalized messages to thousands of customers in multiple interactions. This will make the user feel that the company is thinking about them and will make them purchase the product or service.
Shoppable content
This e-commerce trend is present in many channels. Shoppable content means that any content (image, video, article or audio) allows the user to buy the product or service shown .
An example would be to show a model wearing the brand's clothing and tag each item so that clicking on it takes you to the product's purchase page.
In other words, adding direct links to purchase the content of your e-commerce. Also, other variables such as the possibility of adding the product to the cart or accessing another page from which to purchase other items.
Shoppable content is a trend in e-commerce this 2021
Practical example at Queen’s
Recommerce
This e-commerce trend involves selling products or services that are not new , i.e. reverse commerce or buying second-hand products.
This reverse trade is very broad, as it can range from selling used products through social networks to buying/selling second-hand products on specific platforms for this purpose.
In addition, many brands also use recommerce to buy used products from users in order to resell them, recycle them or offer discounts for future purchases.
Click & Collect
This anglicism means to buy online and go to the physical store to pick up . This channel combination is widely used by customers, as they look online without waiting in line and only go to pick up their items.
This combination of sales strategies allows you to reach more customers, facilitate purchasing processes and the possibility of adapting to the needs of each user.
Click & Collect is a trend in e-commerce this 2021
