6 ways to use whatsapp to boost your business sales
Posted: Thu Dec 05, 2024 6:13 am
WhatsApp is one of the most widely used messaging apps in the world and has proven to be an excellent tool for boosting sales. With over 2 billion active users, it is one of the best ways to connect with potential customers.
In this article, we explore some effective ways to use WhatsApp to boost sales for your business. From sending personalized messages to creating product catalogs, you’ll learn how to make the most of this platform to achieve your sales goals.
1. Use WhatsApp Business
WhatsApp Business is a version of WhatsApp specifically designed gambling data turkey phone number businesses, with several additional features, such as the ability to create automatic replies and the ability to use labels to categorize conversations. It also allows you to have a business profile, where you can add information about your business, such as your address, opening hours and description.
It is important to note that WhatsApp Business is designed for commercial use and cannot be used for personal purposes. It is also not possible to use the same phone number to have both a personal and business WhatsApp account. To create a WhatsApp Business account, you can follow these steps:
Install WhatsApp Business from the Google Play Store or Apple App Store;
Open the app and agree to the terms and conditions;
Enter the business phone number you want to use with WhatsApp Business and tap "Verify";
Confirm the phone number and tap "Continue";
Enter your company profile information, such as your company name, address, and category.
Verify your business profile and start using it to communicate with customers.
2. Create a product catalog on WhatsApp
A product catalog is an excellent tool to boost sales for your business. This way, you can display your products or services in an organized manner and customers can view product photos, prices and other relevant information.
To create a product catalog on WhatsApp, you need to follow these steps:
Open the WhatsApp Business App;
In the top right corner select "Catalog" and then "Add Product or Service";
Enter product information including title, description, price and image;
Click "Save".
3. Use the broadcast list functionality
Automate processes with one of WhatsApp's most useful features, the broadcast list. Using it, you can send personalized messages to multiple people at the same time, without having to create a group.
The process is simple, you just need to add the customer numbers and send a message as if you were in a group. Customers will receive an individual message, as if each sentence was thought specifically for them.
4. Respond quickly to customer messages
Responding quickly to customer messages is essential to maintaining a good relationship and boosting sales. Use WhatsApp to communicate quickly with customers, answering questions and offering solutions. If for some reason you can’t respond to a message immediately, set up automatic responses to let your customers know when you’ll be available:
access your account settings (three dots in the top right corner);
click on “Business Tools”;
in the “Conversation” area select “Greeting message” or “Away message”;
select one, write the message you want and choose the recipients;
click “Save”.
It is very important that you train your team to respond professionally to customer questions. Avoid sending inappropriate or informal messages that could harm the image of the company/business. Provide training on empathy, how to solve problems quickly and politely, what to do in conflict situations and how to bring innovation to customer service.
5. Invest in content marketing
We’ve already mentioned that using WhatsApp to promote your company’s products and services is extremely useful, but the possibilities don’t stop there. Investing in content marketing is an effective strategy for attracting customers on WhatsApp, improving your business’ sales, preparing customers for a purchase, and facilitating after-sales support.
In this article, we explore some effective ways to use WhatsApp to boost sales for your business. From sending personalized messages to creating product catalogs, you’ll learn how to make the most of this platform to achieve your sales goals.
1. Use WhatsApp Business
WhatsApp Business is a version of WhatsApp specifically designed gambling data turkey phone number businesses, with several additional features, such as the ability to create automatic replies and the ability to use labels to categorize conversations. It also allows you to have a business profile, where you can add information about your business, such as your address, opening hours and description.
It is important to note that WhatsApp Business is designed for commercial use and cannot be used for personal purposes. It is also not possible to use the same phone number to have both a personal and business WhatsApp account. To create a WhatsApp Business account, you can follow these steps:
Install WhatsApp Business from the Google Play Store or Apple App Store;
Open the app and agree to the terms and conditions;
Enter the business phone number you want to use with WhatsApp Business and tap "Verify";
Confirm the phone number and tap "Continue";
Enter your company profile information, such as your company name, address, and category.
Verify your business profile and start using it to communicate with customers.
2. Create a product catalog on WhatsApp
A product catalog is an excellent tool to boost sales for your business. This way, you can display your products or services in an organized manner and customers can view product photos, prices and other relevant information.
To create a product catalog on WhatsApp, you need to follow these steps:
Open the WhatsApp Business App;
In the top right corner select "Catalog" and then "Add Product or Service";
Enter product information including title, description, price and image;
Click "Save".
3. Use the broadcast list functionality
Automate processes with one of WhatsApp's most useful features, the broadcast list. Using it, you can send personalized messages to multiple people at the same time, without having to create a group.
The process is simple, you just need to add the customer numbers and send a message as if you were in a group. Customers will receive an individual message, as if each sentence was thought specifically for them.
4. Respond quickly to customer messages
Responding quickly to customer messages is essential to maintaining a good relationship and boosting sales. Use WhatsApp to communicate quickly with customers, answering questions and offering solutions. If for some reason you can’t respond to a message immediately, set up automatic responses to let your customers know when you’ll be available:
access your account settings (three dots in the top right corner);
click on “Business Tools”;
in the “Conversation” area select “Greeting message” or “Away message”;
select one, write the message you want and choose the recipients;
click “Save”.
It is very important that you train your team to respond professionally to customer questions. Avoid sending inappropriate or informal messages that could harm the image of the company/business. Provide training on empathy, how to solve problems quickly and politely, what to do in conflict situations and how to bring innovation to customer service.
5. Invest in content marketing
We’ve already mentioned that using WhatsApp to promote your company’s products and services is extremely useful, but the possibilities don’t stop there. Investing in content marketing is an effective strategy for attracting customers on WhatsApp, improving your business’ sales, preparing customers for a purchase, and facilitating after-sales support.